Automotive Marketing Manager – Digital Content & Social Media

Full-Time On-Site

Scranton Motors is looking for a creative energetic automotive-minded Marketing Manager who knows how to turn a great idea into content people actually want to watchand ultimately turn that attention into customers walking through our doors.

If you can look at a new Cadillac or GMC an employee personality a customer story a dealership event or even an ordinary Tuesday on the showroom floor and immediately think I know how we could turn this into a great video we want to meet you.

This isnt a role where youll spend your days approving generic graphics and scheduling the same vehicle photos everyone else posts.

We want personality.

We want creativity.

We want someone willing to experiment with whats NEXT in digital marketingnot simply repeat what worked five years ago.

And most importantly we want a marketer who understands that views and likes are greatbut getting the right customers interested in Scranton Motors is the real goal.

Scranton Motors has been family-owned and operated in Connecticut for more than 70 years and today continues under its third generation of family leadership.

Weve built a respected dealership organization representing brands including Cadillac GMC and Buick along with a strong pre-owned business.

Our history mattersbut this position is about our future.

The automotive buying experience has changed dramatically. Todays customers are discovering vehicles through Instagram Facebook YouTube TikTok search short-form video and content long before they ever walk into a showroom.

Were looking for someone who can help make Scranton Motors impossible to overlook.

Video will be a major part of this position.

Youll conceptualize shoot edit and publish engaging content designed to capture attention and showcase the personality of Scranton Motors.

That may include:

• New and pre-owned vehicle features
• Cadillac and GMC product content
• Short-form social videos and Reels
• Vehicle walkarounds
• Customer delivery moments
• Employee and salesperson spotlights
• Behind-the-scenes dealership content
• Promotions and dealership events
• Service and ownership education
• Community involvement
• Seasonal campaigns
• Trending and personality-driven content
• Creative concepts we havent thought of yet

Youll know how to take raw footage and transform it through editing pacing transitions graphics captions sound effects and music into polished content people want to watch.

Great dealership marketing isnt simply:

Heres a vehicle. Heres the price. Come buy it.

Youll help us tell better stories.

We want someone capable of developing dynamic scripts hooks concepts and calls-to-action that make people stop scrolling.

Youll work with our salespeople and leadership team to identify interesting personalities and opportunities throughout the dealership and turn them into compelling content.

You dont necessarily need a Hollywood production budget.

You need great instincts.

You should understand how the first few seconds of a video can determine whether someone keeps watching how music changes the energy of a piece and how authentic personalities can sometimes outperform highly polished advertising.

Youll help develop and execute the dealerships social media strategy across platforms including:

• Instagram
• Facebook
• YouTube
• TikTok
• LinkedIn
• Emerging platforms and channels relevant to our customers

Youll:

• Build and maintain an engaging content calendar
• Create platform-specific content rather than simply reposting the same material everywhere
• Monitor trends formats audio algorithms and emerging opportunities
• Develop campaigns around vehicles promotions and dealership initiatives
• Respond to audience behavior and engagement
• Identify which content resonates with different customer demographics
• Maintain brand consistency while keeping content fresh
• Help grow our audience organically
• Test new ideas and continuously improve based on performance

Going viral isnt the objective if the audience will never buy from us.

Youll work with dealership leadership to understand the customers most aligned with our brands and develop content designed to reach them.

That means understanding how the messaging creative direction and platform may change depending on whether were speaking to:

Cadillac buyers. GMC truck and SUV customers. Families. Professionals. Existing owners. Service customers. First-time buyers. Enthusiasts. Or the next generation of Scranton Motors customers.

The best candidate will combine creativity with commercial thinking.

Some of our greatest marketing assets already walk through our doors every morning.

Our people.

Youll help identify employees who are comfortableor could become comfortableon camera and develop recurring personalities and content concepts around them.

Youll help salespeople tell better stories.

Youll help leadership communicate what makes Scranton different.

And youll capture the personality of a dealership thats been part of Connecticuts automotive community for generations.

We want people to feel like they know Scranton Motors before they ever visit us.

Digital marketing moves quickly.

We want someone who genuinely enjoys keeping up.

Youll continuously explore:

• Emerging social media trends
• New video formats
• Editing techniques
• Trending audio and music
• AI-assisted creative tools
• Content creation technology
• Automotive marketing trends
• Audience targeting strategies
• Competitor activity
• Local market opportunities

See something another dealership or brand is doing brilliantly

Tell us.

Have an idea nobody in automotive seems to be doing yet

Even better.

We want someone who brings ideas to the tablenot someone waiting to be handed a list of posts to create.

Creativity matters.

Results matter too.

Youll monitor performance to understand whats actually working including:

• Reach and impressions
• Video views and watch time
• Engagement
• Audience growth
• Website traffic
• Lead activity
• Campaign performance
• Customer inquiries
• Content-driven showroom opportunities

Youll use those insights to continuously refine the strategy.

The goal isnt simply more content.

Its better content reaching the right people and creating measurable interest in Scranton Motors.

• Professional experience in marketing social media digital content video production advertising or a closely related field
• Strong video editing experience
• Demonstrated ability to create engaging social media content
• Strong creative instincts and visual storytelling ability
• Experience writing scripts captions hooks and calls-to-action
• Understanding of major social media platforms and their different audiences
• Comfortable incorporating music audio graphics transitions and other creative elements into video
• Ability to manage multiple projects and deadlines
• Excellent written and verbal communication skills
• Ability to work collaboratively with salespeople managers and dealership leadership
• Portfolio or examples of previous creative/video/social work

• Automotive industry marketing experience
• Dealership marketing experience
• Experience with automotive marketplaces digital retailing automotive advertising or automotive media
• Experience creating short-form video for Reels TikTok YouTube Shorts or similar platforms
• Experience appearing on camera or directing/coaching others on camera
• Photography and videography experience
• Experience with Adobe Creative Suite Premiere Pro Final Cut Pro CapCut Canva or comparable creative platforms
• Knowledge of paid social and digital advertising
• Familiarity with website analytics and campaign measurement
• Understanding of CRM-driven marketing and lead generation
• General Motors brand or dealership experience is a plus

Your résumé matters.

Your portfolio creativity and ideas may matter even more.

Were looking for someone who watches an advertisement and thinks about why it worked.

Someone who notices a social trend before everyone else starts copying it.

Someone who understands that a 30-second video can be entertaining AND strategically designed to generate business.

Someone willing to grab a camera walk onto the showroom floor and create something.

Someone who isnt afraid to say:

I have an idea.

And then make it happen.

There is something different about marketing for a company whose family name has been on the business for generations.

Scranton Motors was established in 1952 and continues today under third-generation family leadership.

That history provides stability.

Our size provides resources.

And our family-owned structure provides something increasingly difficult to find:

Access.

Youll have the opportunity to work directly with dealership leadership bring ideas forward experiment creatively and actually see the impact of your work.

You wont simply be executing marketing for a brand hundreds of miles away.

Youll be helping shape how Scranton Motors shows up in our own community.

We believe the right Marketing Manager can do more than advertise vehicles.

You can help create a recognizable personality for the dealership strengthen our connection with customers introduce Scranton Motors to new audiences and help drive the next generation of growth.

• Competitive compensation
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off
• Employee discounts
• Established dealership technology and resources
• Direct collaboration with dealership leadership
• Creative ownership and the ability to bring new ideas to life
• Professional development opportunities
• Career advancement potential
• Long-term stability with a family-owned organization established in 1952

If youre a marketer content creator automotive enthusiast video storyteller or digital strategist who has been waiting for an opportunity where youre actually encouraged to CREATE wed like to see what you can do.

When applying we strongly encourage you to include links to your portfolio social media work videos campaigns or other content youve created.

Show us what youve done.

And if you already have an idea for something youd create for Scranton Motors

Tell us that too.

Apply today to join Scranton Motors in Vernon Connecticutand help us create the kind of automotive marketing people actually want to watch.