Audience Growth Program Manager

Make a difference with us! At Alliance Defending Freedom we believe God has brought you here for His purposeto stand for truth and defend the God-given right to live and speak it. Together we protect religious freedom free speech the sanctity of life marriage and family and parental rights. Review our Statement of Faith to ensure were a fit for you.

Locations: Lansdowne VA / Dallas TX / Scottsdale AZ

Team Overview

As the Audience Growth Program Manager at ADF youll report to the Director of Audience Growth owning audience growth programs that raise awareness of ADF engage potential donors and inspire them to make their first gift. From managing brand and media-buy contracts through legal review to translating campaign learnings into sharper audience strategy youll turn data into action and strategy into results. Youll partner closely with project managers vendors and agencies to drive plans across the finish line write marketing briefs that keep internal teams and external partners aligned and help ensure program budgets and results are tracked with precision.

The ideal candidate thrives at the intersection of marketing strategy data and execution and is ready for their work to fuel a mission that matters.

Key Responsibilities

• Guide brand and media-buy contracts through legal review and approval collaborating with the marketing team to keep tracking terms timelines and deliverables on schedule.
• Turn campaign testing and learnings into sharper audience growth and content strategy translating campaign results into concrete improvements for future content and targeting.
• Analyze campaign and audience data to spot trends and deliver optimization recommendations that boost donor acquisition and engagement across conventional channels and sponsored marketing events.
• Organize edit and when needed write clear compelling marketing briefs that align internal teams and external partners around campaign objectives audience and deliverables.
• Partner closely with the Audience Growth team project managers Marketing Operations and Data teams to drive audience growth strategy plans forward keeping deliverables dependencies and timelines on track while ensuring accurate timely campaign and program reporting.
• Build and support strong vendor and agency relationships.
• Establish and manage delivery schedules for ads mail and other campaign content across internal teams and outside partners.
• Track campaign costs against budget and reconcile spend to keep programs on target.

Minimum Qualifications

• Bachelors degree in Marketing Communications or a related field.
• 5 years of comparable marketing agency or program management experience.
• Demonstrated experience managing vendors contractors or marketing agencies including establishing contracts approved by legal.
• Experience writing and organizing clear compelling marketing briefs.
• Experience using campaign and audience data to make optimization recommendations.
• Strong organizational and program-management skills with the ability to juggle multiple concurrent strategy plans and campaigns.
• Ability to partner cross-functionally with project managers marketing operations and data teams to deliver results.
• Familiarity with digital marketing connected television and/or direct mail production.

Preferred Qualifications

• Experience with Salesforce specifically Salesforce Marketing Cloud
• Experience with Google Analytics

Pay & Benefits

At Alliance Defending Freedom we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance medical and dependent care reimbursement paid disability long-term care life insurance and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

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