Audience Development Manager

POSITION OVERVIEW:

This is a full-spectrum audience development role . You will own the grow the subscriber lifecycle: carrier routes postal mail and digital membership acquisition and retention. Youll work directly with our Publisher and leadership team to build sustainable audience growth that supports the long-term health of community journalism.

SCHEDULE:

Monday - Friday: 40-50hrs a week

Schedule options: 2:00pm-10:00pmor 4:00am - 1:00pm

What Youll Do

• Lead all print circulation operations including carrier force management route optimization and postal/mail distribution
• Drive digital membership acquisition retention and churn reduction across our properties
• Develop and execute subscriber growth strategies for both print and digital audiences
• Manage relationships with distribution contractors and USPS partners
• Analyze circulation data and present actionable reporting to executive leadership
• Collaborate with editorial advertising and marketing teams to align content strategy with audience goals
• Build and mentor a small but high-performing circulation and audience team

What Were Looking For

• 5 years of newspaper circulation or audience development experience ideally at a daily or multi-property operation
• Demonstrated experience managing both a carrier force AND postal/mail distribution
• Hands-on digital subscription and membership experience you understand acquisition funnels churn and lifetime value
• Strong analytical skills; comfortable with circulation audit data (AAM/CAC a plus)
• A leader who can work independently and roll up their sleeves
• Passion for community journalism and local media

About Us

We are a growing family-owned group of community news properties with roots stretching back over 140 years. We believe local journalism matters and were investing in it. We are growing stable and mission-driven. Our properties serve loyal engaged communities across the Southwest and were looking for a leader to grow our audiences across every channel.

To Apply

Send your resume and a brief note about your circulation philosophy to We respond to every qualified applicant.