Associate Product Marketing Specialist
Cleveland, TN - USA
Job Summary
As an Associate Product Marketing Specialist you will support the Product Marketing team in bringing MRIs B2B SaaS solutions to market. Working closely with Product Management Sales Marketing and other cross-functional teams youll help develop messaging create sales enablement materials support product launches and contribute to demand generation campaigns.
This is an excellent opportunity for an early-career marketing professional with experience in a B2B technology or SaaS environment looking to build expertise in product marketing within a global software organization.
You Will:
Support Product Positioning and Messaging
- Assist in developing and maintaining product messaging value propositions and customer-facing content.
- Help communicate product benefits and key differentiators across marketing and sales materials.
- Support updates to messaging based on market trends and customer feedback.
Assist with Sales Enablement
- Create and update sales presentations battlecards datasheets FAQs and other sales support materials.
- Help ensure sales teams have current information on product capabilities and positioning.
- Support training initiatives for sales and customer-facing teams.
Support Product Launches
- Assist with the execution of product launches releases and enhancements.
- Coordinate launch activities across Product Marketing and Sales teams.
- Help develop launch communications and supporting materials.
Contribute to Demand Generation Campaigns
- Partner with marketing teams to support campaigns promoting MRI solutions.
- Assist with content creation for blogs webinars email campaigns case studies and other marketing programs.
- Help track campaign performance and identify areas for improvement.
Conduct Market and Competitive Research
- Research market trends customer challenges and competitive offerings.
- Help maintain competitive intelligence resources and market insights.
- Share findings with Product Marketing and Product Management teams.
Support Product Marketing Programs
- Assist with customer events webinars user conferences and other marketing initiatives.
- Collaborate with internal stakeholders to ensure timely completion of product marketing projects.
- Contribute ideas that improve marketing effectiveness and customer engagement.
You Have:
- Bachelors degree in Marketing Business Communications or a related field.
- 1 year of experience in Product Marketing Product Marketing internships Marketing Content Marketing Demand Generation or Digital Marketing within a B2B technology or SaaS company.
- Exposure to product launches sales enablement customer-facing content creation or go-to-market activities.
- Strong written and verbal communication skills.
- Excellent organizational skills and attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Interest in enterprise software technology products and SaaS business models.
- Experience creating presentations datasheets case studies email campaigns or other B2B marketing content.
- Familiarity with CRM marketing automation or analytics tools is a plus.
- Some travel may be required.
What Success Looks Like
In your first year you will:
- Become knowledgeable about MRIs products customers and markets.
- Develop effective sales and marketing content that supports revenue growth.
- Successfully support product launches and campaign initiatives.
- Build strong partnerships with Product Sales and Marketing teams.
- Grow your expertise in product marketing and SaaS go-to-market strategies.
About Us
From the day we opened our doors MRI Software has built flexible game-changing real estate software that powers thriving communities and helps make the world a better place to live work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!
Our people-first approach to PropTech is defining a new industry standard for client experiences that quite frankly cant be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.
We believe MRI is more than just a workplace; its a connected community of people who truly feel they belong. Whether were investing in employee resource groups or providing tailored resources for each person to reach their full potential were passionate about creating a work environment that makes you excited to show up every single day.
At MRI one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate thats our goal every day. Because thats what industry leaders do. Whether youre joining as a new Pride member or rejoining us after a short time away your talent is vital to us our partners and our clients.
Amazing growth requires amazing employees. Are you up to the challenge
We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates so please dont hesitate to apply. Wed love to hear from you!
MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds including ethnicity religion sexual orientation gender identity disability age military veteran status and more.
We believe that Belonging is a direct result of Diversity Equity and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!
Required Experience:
IC
About Company
MRI Software offers innovative, open and connected technology for real estate owners, operators & occupiers. Transforming the way communities live, work & play.