Associate Product Marketing Manager
Chicago, IL - USA
Job Summary
James Hardie is the industry leader in exterior home and outdoor living solutions with a portfolio that includes fiber cement fiber gypsum composite and PVC decking and railing products. Our family of trusted brands includes Hardie TimberTech AZEK Exteriors Versatex fermacell and StruXure.
With over 8000 employees and our U.S. operating entities headquartered in Chicago we boast 31 operating sites 6 recycling facilities and 6 research and development centers globally. Powered by a dynamic workforce were united by our purpose of Building a Better Future for All through sustainable innovation a Zero Harm culture and a commitment to empowering our people and communities.
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Were looking for an Associate Product Marketing Manager to drive go-to-market strategies competitive positioning and customer segmentation efforts that maximize product adoption and market share for TimberTech and StruXure Brands. This role thrives at the intersection of strategy and execution translating market insights into actionable plans in a fast-paced cross-functional environment. Youll play a pivotal role in the commercialization and lifecycle management of products ensuring alignment with brand strategy and business goals.
Key Responsibilities:
Go-to-Market Strategy: Execute positioning messaging and launch plans for new products ensuring seamless commercialization and optimization.
Product Marketing Plans: Execute data-driven strategies based on customer segmentation market research and competitive analysis to drive adoption and revenue growth.
Internal Product Expertise: Serve as the go-to expert on product features benefits and differentiation equipping sales and channel teams with effective tools content and training.
Cross-Functional Collaboration: Partner with internal teams (product brand sales creative legal) and external agencies to align storytelling campaigns and product marketing initiatives.
Brand Stewardship: Ensure all product marketing efforts align with TimberTech and StruXure brand strategy and standards contributing to brand evolution across touchpoints like packaging and samples.
Campaign Development: Collaborate to create compelling product launch campaigns and marketing assets.
Performance Optimization: Analyze metrics competitive insights and customer feedback to refine positioning and improve marketing effectiveness.
Strategic Integration: Work with Brand and Demand Generation teams to incorporate product priorities into broader marketing initiatives.
Project Management: Lead key initiatives and projects to improve business performance and achieve strategic goals.
What Youll Bring:
Education & Experience:
Bachelors degree in marketing business or Engineering or a related field.
5 years of experience in product marketing brand management and/or channel management. Experience in construction or building products is required; tool experience or a construction background.
Proven success in both B2C and B2B marketing models.
Skills & Expertise:
Exceptional project management skills with strong attention to detail.
Experience working with internal and external creative teams agencies and vendors.
Ability to analyze business and market trends customer feedback and competitive insights to refine strategies and drive growth.
Advanced proficiency in Microsoft Office Suite (Word Excel PowerPoint Outlook) and other relevant software.
Strong communication skills including the ability to assess customer needs prioritize requirements and collaborate cross-functionally.
Mindset & Approach:
A curious adaptable individual who thrives in dynamic environments and asks the right questions.
A thoughtful thorough contributor who ensures careful execution and escalates issues responsibly when needed.
Results-oriented with a strong bias for action and the ability to work independently while collaborating effectively across functions and levels.
As of the date of this posting a good faith estimate of the current pay scale for this position is $85000K-$ in the range depends on several factors such as experience skills geography and internal equity and may change over time. This position qualifies for benefits.
At James Hardie we recognize that our success depends on our people. Weve worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.
- Comprehensive low-cost co-pay Health Insurance;medical dental prescription and vision insurance benefits for every 30 hour full-time employee. Insurance starts on day one!
- Life insurance
- Short-term and long-term disability insurance
- 401(k) Retirement plan with match
- 11 paid holidays per year
- Paid vacation
- Wellness Program Employee Assistance Program Parental Leave
- Employee Stock Purchase Plan
- Community Involvement & Sustainable Solutions
- Click here to learn more about our benefits
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This role is an opportunity to join the AZEK Group LLC a part of the James Hardie Building Products family of companies where youll contribute to a culture driven by growth collaboration and meaningful impact.
James Hardie Building Products Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color gender sex age national origin religion sexual orientation gender identity/expression genetic information veterans status marital status pregnancy disability or any other basis protected by law.
James Hardie will comply with any applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties responsibilities and qualifications may be required and/or assigned as necessary.
Required Experience:
Manager
About Company
Discover the world leader in fiber cement products and enhance your home's beauty with trusted durability. Visit us now!