Associate Marketing Manager, Upstream Marketing (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

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Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Irvine California United States of America

Job Description:

As an Associate Manager Upstream Marketing you will support the global upstream strategy for the PFA pipeline translating customer insights into early product requirements helping shape technology roadmaps and partnering with R&D clinical medical affairs regulatory downstream marketing and regional commercial teams. This role focuses on leading defined workstreams within the upstream process and enabling senior leaders to make datadriven portfolio decisions in an earlystage innovation environment.

Key responsibilities

• Strategic support for upstream planning
  • Support development and execution of upstream strategy for PFA technologies aligned to clinical trends unmet needs and adoption dynamics.
  • Contribute to global market models therapy adoption curves and medium to longrange forecasts for PFA treatment pathways.
• Customer insights & voice of customer
  • Design and execute VOC and insight activities (interviews ethnography JTBD workshops segmentation) for target customers and care settings.
  • Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities.
• Product definition & early pipeline work
  • Draft and maintain components of Marketing Requirement Documents (MRDs) and user needs for new PFA technologies catheters generators and integrated EP solutions.
  • Support R&D during concept exploration feasibility assessments and tradeoff analyses.
  • Contribute to value proposition development and build sections of business cases and pricing inputs.
• Crossfunctional collaboration
  • Coordinate with clinical and medical affairs to inform evidence generation plans early clinical evaluations and KOL engagement.
  • Work with downstream marketing to ensure early positioning and launch readiness alignment.
  • Support regional partners to validate global relevance and adoption assumptions across key markets.
• Market & competitive intelligence
  • Monitor competitors clinical trial readouts regulatory pathways and ecosystem integration trends relevant to PFA.
  • Identify reimbursement lab workflow capital investment and hospital adoption considerations that may impact product design or gotomarket approaches.
  • Flag potential partnership or technology scouting opportunities to senior stakeholders.

Qualifications

Required

• Bachelors degree in engineering life sciences biomedical sciences marketing or related field.
• 35 years experience in medical devices or related healthcare industry.
• Practical understanding of clinical environments- ideally electrophysiology AF therapy interventional cardiology or other highacuity specialties.
• Demonstrated ability to run customer interviews synthesize insights and translate them into product requirements.
• Solid analytical skills and experience contributing to market models forecasts or basic business case development.
• Strong crossfunctional collaboration and communication skills; ability to influence peers and senior stakeholders.

Preferred

• MBA or relevant advanced degree.
• Experience in upstream/strategic marketing product management or early-stage product development.
• Familiarity with PFA technologies EP lab workflows mapping platforms or catheterbased energy delivery systems.
• Experience supporting global product initiatives or engaging with international markets.
• Comfortable working in ambiguity and contributing to clarity in earlystage innovation programs.

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Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via . internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Brand Marketing Brand Positioning Strategy Business Storytelling Communication Cross-Functional Collaboration Customer Intelligence Data Analysis Data-Driven Decision Making Execution Focus Financial Analysis Market Research Problem Solving Product Development Lifecycle Product Strategies Relationship Building Tactical Planning

The anticipated base pay range for this position is :

$94000.00 - $151800.00

Additional Description for Pay Transparency:

This position is eligible to participate in the Companys long-term incentive program.

Subject to the terms of their respective policies and date of hire employees are eligible for the following time off benefits:

Vacation 120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado 48 hours per calendar year; for employees who reside in the State of Washington 56 hours per calendar year

Holiday pay including Floating Holidays 13 days per calendar year

Work Personal and Family Time - up to 40 hours per calendar year

Parental Leave 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave 80 hours in a 52-week rolling period10 days

Volunteer Leave 32 hours per calendar year

Military Spouse Time-Off 80 hours per calendar year

For additional general information on Company benefits please go to: - Experience:

Manager