Associate Marketing Lifecycle Manager (Contract)

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Wizards of the Coast we harness the power of imagination and connection to create unforgettable experiences. We create entertainment that inspires creativity sparks passion forges friendships and fosters communities around the every pursuit our mission is to inspire a lifetime love of games. Whether its through the strategic depth of Magic: The Gathering the rich storytelling of Dungeons & Dragons or our AAA digital game studios we build worlds that bring people together spark creativity and fuel adventure. As we continue to grow and explore new realms were seeking passionate curious and innovative minds to join the adventure.

Were looking for a meticulous and data-driven Associate Lifecycle Marketing Manager to join our Marketing team on a contract this role you will help build and implement lifecycle marketing programs that deepen player engagement drive retention and support key product moments across email and in-app messaging channels.

• Build QA and deploy email and app messaging campaigns from brief through execution ensuring accuracy on-time delivery and brand consistency.
• Support the development and maintenance of automated lifecycle workflows including onboarding re-engagement and retention journeys.
• Segment audiences and implement personalized messaging tactics using player behavior and product data to drive engagement.
• Collaborate with cross-functional partners in Product Marketing Creative and Business Intelligence to align campaign execution with broader marketing goals.
• Monitor campaign performance metrics including open rates click rates conversion and retention and surface insights and recommendations to the team.
• Run hypothesis-based A/B tests on subject lines content timing and segmentation and contribute to weekly performance reporting.
• Help maintain list health suppression logic and compliance standards across messaging channels.

• Hands-on experience building and launching email and/or in-app messaging campaigns ideally within a marketing automation or CRM platform (e.g. Braze Iterable Salesforce Marketing Cloud or similar).
• Strong attention to detail you catch errors before they go out the door.
• Comfort working with data to inform decisions including basic segmentation performance analysis and reporting.
• Clear written and verbal communication skills; able to collaborate effectively across teams.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• A genuine interest in games or the games industry is a plus.
• 25 years of experience in lifecycle marketing CRM or a related marketing role.

• Experience with mobile app messaging (push notifications in-app messages).
• Familiarity with HTML/CSS for email template editing.
• Experience working on global consumer brands.
• 4-year college degree or equivalent experience.

Please note that this is a 12-month temporary assignment providing services to Wizards through an external staffing agency. If you are selected for this assignment you will be employed by Workwell as a W2 employee and will not be an employee of Wizards.

• Employment Type: Contingent Worker
• Location: Hybrid out of Renton WA
• Duration: 12 months

• Starting Pay Range: $40/hour
• Pay Range End: $60/hour

In compliance with local law we are disclosing the hourly pay range for this role.

• Medical
• Dental
• Vision
• Health savings accounts
• Employee assistance program
• 401(k) retirement plan
• Paid Sick Leave (variable based on location)
• Paid Time Off and Holiday Pay

The benefits listed below are for full time employees please refer to the benefits listed above for contingent workers.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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