Associate Manager, Toy Marketing Monster High

The Opportunity: 
Monster High is the #3 global doll property with a passionate fanbase that spans kids collectors and alt-culture enthusiasts. Were looking for a hands-on strategic product marketer to join the Monster High Global Brand Team as an Associate Toy Marketing Manager.

In this role youll work in close partnership with the Toy Marketing Manager to drive the Monster High toy business owning end-to-end toy portfolio strategy and product development pipeline. Youll collaborate with cross-functional partners across Design Packaging Development Finance Brand Strategy and regional commercial teams to bring Monster High products to life.  

What Your Impact Will Be: 

• Develop toy strategy by segment (core premium kid adult collector etc.) and by channel.
• Own end-to-end product development from early concept through launch readiness collaborating closely with Design Packaging Development and manufacturing partners.
• Manage toy pricing architecture and competitive positioning across the portfolio.
• Partner with leadership to build 35 year toy product roadmaps that balance innovation with refresh cycles.
• Lead consumer and competitive insights  to inform product positioning feature sets pricing tiers and differentiation strategy.
• Own business performance metrics including revenue margin SKU productivity POS etc.
• Coordinate with regional commercial teams to align on and gain buy-in to global product strategies.
• Prepare and deliver clear strategic presentations to large senior and cross-functional audiences
• Lead global business reporting analysis and ongoing communication with regional teams and lines of business

Qualifications :

What Were Looking For:

• 5 years (3 years with MBA) experience in product marketing brand marketing (on brand or agency side) franchise management/marketing or a related discipline. MBA preferred but not required with the right experience.
• Background in CPG or toy ideally with exposure to retail buyer dynamics and mass/specialty/e-commerce distribution.
• Track record of building strong cross-functional relationships and navigating complex matrixed organizations with multiple functions and stakeholders; experience partnering with Design R&D and manufacturing.
• Ability to define toy segments pricing ladders and innovation cycles to build a clear product strategy and roadmap.
• Thorough understanding of marketing mix and KPIs.
• Strong quantitative and financial skills including forecasting pricing strategy SKU productivity and POS analysis.
• Comfort with P&L management at the brand or category level
• Ability to synthesize data and consumer insights into clear actionable recommendations
• Strong ability to manage complex product development timelines
• Excellent communication and storytelling skills able to influence and present confidently to senior leadership and large audiences
• Highly organized detail-oriented and independently motivated with strong follow-through.
• Proficiency in PowerPoint Excel Outlook and Word

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

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Remote Work :

No

Employment Type :

Full-time