Associate Manager, Performance Marketing

Be Part of Whats Next

Help shape how millions of consumers discover and engage with iconic media brands. As an Associate Manager Performance Marketing youll play a key role in driving customer acquisition through data-informed strategies creative experimentation and continuous optimization across Hearst Magazines consumer portfolio.

About Hearst Magazines (Why Us)

Hearst Magazines is one of the worlds largest lifestyle publishers with a portfolio of30 brandsthat reach audiences across print digital social video events and commerce. Our brands inspire entertain and inform millions of consumers every day while creating innovative opportunities for advertisers and partners. We foster a collaborative inclusive culture where creativity curiosity and innovation thrive.

Key Responsibilities (What You Are Doing)

• Develop and execute paid acquisition strategies that drive memberships email acquisition direct product sales and brand licensing initiatives across Hearst Magazines consumer portfolio.
• Manage day-to-day paid media campaigns across paid social search and emerging acquisition channels ensuring campaigns align with business objectives.
• Optimize campaign budgets audience targeting bidding strategies and channel performance to maximize acquisition efficiency and return on investment.
• Lead paid distribution strategies for editorial membership and branded content identifying opportunities to expand audience reach and amplify top-performing content.
• Design and execute creative testing plans to improve messaging audience targeting and campaign performance through ongoing experimentation.
• Track campaign performance against key performance indicators prepare recurring reports and translate insights into actionable optimization recommendations.
• Leverage AI tools platform automation and emerging technologies to improve workflows accelerate testing and enhance campaign effectiveness.
• Collaborate closely with Audience Growth Integrated Consumer Marketing Creative Product Lifecycle Marketing and Analytics teams to execute integrated customer acquisition strategies.

Qualifications (What Were Looking For)

• 1 years of experiencemanaging paid media campaigns for a consumer business.
• Hands-on experience with Meta Google and other paid acquisition platforms.
• Familiarity with customer acquisition metrics such as CPA CPL and ROAS.
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations.
• Excellent communication and cross-functional collaboration skills.
• Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities.
• Curiosity and enthusiasm for experimentation AI-enabled marketing and continuous learning.
• Ability to thrive in a fast-paced collaborative environment while managing competing priorities.
• This role is based in New York NY and follows a hybrid schedule of four days per week in the office.

Benefits (What We Offer)

• Work with the Best:Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
• Grow Your Skills:Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
• Work-Life Harmony:Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging:Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First:Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
• Plan for Your Financial Future:Enjoy competitive financial perks including a 401(k) plan with a generous company match.

The base salary range for this role is$66300$70000. This position isnot eligible for bonus or commission compensation. Actual compensation will be determined based on experience skills qualifications and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.