Associate Manager, Global eComm & e-Retail Activation & Content, OPI

Position: Associate Manager Global eComm & e-Retail Activation & Content OPI

Department: Marketing

Location: Calabasas CA (Hybrid - 3 days Onsite)

Reports To: Sr. Manager Global eComm Activation Strategy & Content OPI

Scope/Brand: OPI

ABOUT THE WELLA COMPANY

WE enable individuals to look feel and be their true selves.

Wella Company is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Professionals Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries Wella Company and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry Wella Company empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders.

Position Summary:

As the Associate Manager Global eComm & e-Retail Activation & Content OPI you will play a pivotal role in driving the growth and success of OPIs eComm and eRetail channel activations (including eRetail PurePlay and ) ensuring cohesive execution across all platforms. You will be responsible for supporting and executing customized e-commerce plans tailored to the specific needs and strategies of the OPI brand. This role requires a deep understanding of content strategy and execution e-commerce best practices and a keen eye for innovation in the e-commerce space.

Key Responsibilities:

• Supports Sr. Manager with eRetail and PurePlay (Amazon) activation and strategy
• Manages end-to-end content production for eRetail and PurePlay (Amazon) including creation web pages (PDPs PLPs Blogs etc.) and merchandising updates based on SEO/AEO best practices. Ensures all deliverables (including digital asset pack deliveries) are on time aligned to creative briefs and brand guidelines and properly QAd before content deployment and go-live
• Leads content-related requests with cross-functional teams including regular management and updates of the global product range plan marketing calendars and creative briefs for a seamless end-to-end workflow. Acts as a service provider in delivering assets for the OPI brand innovation and always-on needs for owned channels
• Track channel-level content performance draw insights and identify trends to share with cross-functional teams and inform content strategy recommendations for enhancements/optimizations. Including assisting the Sr. Manager with reports based on KPIs (for eRetail & PurePlay (Amazon)) with insights and actions to improve performance

Qualifications:

• Bachelors degree in Marketing Business Administration or related field

• 3-4 years of experience in e-commerce (with a focus on CARS) digital marketing or retail management roles with a strong understanding of e-commerce best practices and content-to-commerce strategies. Experience with premium beauty products is a plus.

• Familiarity with content management systems (e.g. Shopify) and headless commerce systems (e.g. Contentful) is a plus

• Excellent communication and relationship-building skills with the ability to collaborate effectively with cross-functional teams and external partners as well as the ability to manage multiple projects simultaneously and meet tight deadlines

• Proficiency in project management tools (e.g. Wrike Jira) and analytics tools to track performance metrics and workflows (e.g. Google Analytics) is a plus
• Detail-oriented proactive and able to thrive in a fast-paced dynamic environment

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar rolespay Range: $79500.00 - $132500.00 salary per year plus bonus. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).

NOTICES

• All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.
• If you need assistance and/or a reasonable accommodation due to a disability during the application process please email This email account will not respond to inquiries regarding the status of a candidates application.
• For CA located postings ONLY: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
• Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights:Know your rights and Pay Transparency Nondiscrimination Provision.