Associate Manager, Community Coachtopia

Job Title:Coachtopia Associate Manager Community

Primary Purpose / Position Summary

At Coach we believe better-made things can help create a better-made futureand this starts with how we designcraftand develop our products. Thoughwevealways prided ourselves on creating high quality products that are crafted to last we know we must go further to build a more circular future for fashion. Three years ago Coach introducedCoachtopia a brand designed for Coachtopia a sub-brand of Coachwereworking to addressfashionswasteproblemby turning discarded materials into beautiful things.

We areseekinga culturally connected and strategicAssociate Manager Communityto support the execution and continued evolution ofCoachtopiascommunity and creator strategy globally. This role will play an important part in building authentic relationships with a diverse network of creators advocates collaborators and community voices who reflectCoachtopiasvalues and help drive meaningful brand engagement.

The ideal candidate is tapped into culture and digital communities understands how toidentifyemerging voices and shared-value communities and has experience supporting creator and community programs that drive authentic storytelling advocacy and long-term brand relevance. This individual should thrive in a fast-paced entrepreneurial environment and be comfortable balancing day-to-day execution relationship management cross-functional coordination and reporting.

This role will work cross-functionally to help ensure alignment across seasonal product stories brand messaging and community initiatives.

Key Responsibilities

Community & Creator Strategy

• Support the execution ofCoachtopiasglobal community strategy ensuring talent and community partners authentically reflect the brand ethos and values.

• Manage the day-to-day execution of community and creator initiatives from identification and outreach through briefing launch and recap.

• Help build creator-led storytelling and user-generated content opportunities that strengthen brand credibility and foster authentic engagement.

• Identifyand support partnerships with individuals and communities acrosssustainabilityculturefashionand other spaces that align withCoachtopiasvalues and audience.

• Serve as a day-to-day point of contact for influencer andcreatoragency partners.

• Support budget tracking and management for key community andcreatorinitiatives.

Casting & Relationship Management

• Support casting for theCoachtopiacommunity across a wide range of culturally relevant andvalues-aligned individuals and groups.

• Maintain a strong pulse on emerging voices tastemakers thought leaders and community builders shaping culture and conversation.

• Build andmaintainrelationships with talent teams agencies and key external partners to help keepCoachtopiatop of mind.

• Own outreach and communication on behalf of theCoachtopiabrand for select community and creator partnerships.

Cross-Functional Partnership

• Partner with theCoachtopiamarketing teamsto ensure talent briefs and community activations ladder up to seasonal messaging product priorities and broader brand vision.

• Collaborate closely with Global Influencer Global Social PR Creative Legal Customer Experience Buying and channel owners to support aligned storytelling across touchpoints.

• Communicate with key channel owners to provide relevant earned and paid assets for use across social email e-commerce and otherappropriate platforms.

• Work closely with Legal and external partners on talent agreements helping ensure all deliverables are clearly tracked and fulfilled.

Community Engagement & Market Execution

• Support the execution of IRL and digital community engagements tied to key brand moments launches collaborations and cultural conversations.

• Help bring community programs to life in ways that foster loyalty participation and advocacy among diverse groups connected by shared values.

• Monitor audience and community sentiment to help inform future engagement strategies content development and partnership opportunities.

Cultural Relevance & Insights

• Stay current on emerging trends platforms talent and shifts in community behavior and the creator landscape.

• Bring forward culturally relevant insights and observations to support campaign planning and brand positioning.

• Helpidentifynew voices communities and partnership opportunities that can strengthenCoachtopiasrelevance and reach.

Measurement & Reporting

• Own reporting on key community and creator metrics.

• Track performance against established KPIs for overall community health as well as for individual initiatives and seasonal campaigns.

• Support post-campaign recaps with actionable insights and recommendations tooptimizefuture efforts.

Administrative

• Own andmaintainthe masterCoachtopiacommunity list ensuring it includes both current and prospective partners.

• Support execution of talent contracts and track deliverables to ensure all obligations are met.

• Maintain strong organization across budgets timelines reporting and partnership documentation.

The Accomplished Individual Will Possess

• BA or BS degree; an equivalent combination of work experience and education will be considered.

• Relevant experience in community marketing influencer marketing creator partnerships talent relations or related fields.

• Strong initiative action-oriented drive and the ability to react quickly with a sense of urgency in a fast-paced environment.

• Comfort with ambiguity and the ability to work with a scrappy entrepreneurial mindset.

• Flexibility and adaptability to changing priorities; able to organize multitask and prioritize workload to meet deadlines.

• Highly collaborative and team-oriented with the ability to partner effectively across functions and levels.

• Strong communication relationship-building and organizational skills.

• Excellent attention to detail and accuracy witha strong desireto learn and grow.

• Deep curiosity aboutsustainabilityculture community behavior and the evolving creator landscape with the ability to translate insights into relevant brand opportunities.

• Strong Microsoft Office skills andproficiencyin platforms such asCreatorIQ Tribeor similar influencer/community tools.

Preferred Skills

• Experience working with talent agencies creators brand partners and event or activation teams.

• Familiarity with paid media amplification and cross-channel use of creator content.

• Passion for storytelling culture and building authentic brand communities.

• Interest in purpose-driven brands sustainability and circularity is a plus.

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