Associate Manager, Communications & Marketing

The Associate Manager Communications & Marketing manages communications and marketing activities to support the Pro Bono Centers fundraising and efforts to mobilize lawyers to provide pro bono legal services to District of Columbia residents living on low incomes. The position also serves as a staff liaison between the Pro Bono Center and the DC Bar Communications and Marketing team.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Leads day-to-day marketing and communications efforts for fundraising/development and supports marketing for the Pro Bono Centers legal services programs.
• Supports the development and leads execution of marketing and communications strategies for fundraising campaigns volunteer recruitment and training opportunities and storytelling efforts including client success stories volunteer profiles and content from partner legal services providers and the access-to-justice community.
• Plans drafts creates and deploys email marketing campaigns mailed appeals social media campaigns and other fundraising and development communications.
• Plans produces creates edits and posts original content including photography video graphics flyers and written content for the Pro Bono Center website Washington Lawyer magazine Bar Bulletin and Pro Bono Brief newsletters digital marketing and social media channels including YouTube Instagram Facebook LinkedIn and X.
• Provides basic graphic design services for Washington Lawyer ads and other marketing graphics ideally using Adobe InDesign.
• Develops and executes marketing and communications materials for the annual Presidents Reception including talking points event signage graphics the event program and invitation social media content and email marketing messages and design.
• Advises program staff on marketing services to prospective clients and others seeking legal assistance.
• Identifies key metrics collects and analyzes marketing data and implements strategies to optimize communications and marketing efforts.
• Manages media relations efforts to increase visibility of the Pro Bono Centers programs impact and volunteer opportunities.
• Serves as primary point of contact for media inquiries; drafts and coordinates timely accurate responses in collaboration with leadership and subject matter experts.
• Drafts press materials including press releases media advisories statements op-eds and talking points.
• Collaborates with the D.C. Bar Marketing & Communications department to support the Pro Bono Centers overall communications and marketing strategy and promote visibility for our current and prospective donors volunteers partners and client community.
• Assists with advocacy efforts including the Access to Justice Initiative and other Pro Bono Center legislative initiatives and coordinating with the Access to Justice Commission and other stakeholders.
• Creates staff news digest and Executive Director report.
• Collaborates with the D.C. Bar IT department and program staff to maintain our website speeches talking points legislative oral and written testimony memos and other assets for executive director Bar leadership and volunteer leaders.
• Produces the Pro Bono Center annual report and the Pro Bono Initiatives annual survey and report.
• Manages outreach and review process for D.C. Bar Pro Bono Law Firm and Lawyer of the Year Awards.
• Staffs and assists with logistics for Board of Directors Pro Bono Committee and staff meetings. Staffs events including annual Presidents Reception Pro Bono Partnership luncheons pro bono training sessions and external events.
• Serves as backup in responding to public inquiries about pro bono opportunities and resources.
• Performs other duties as assigned.

MINIMUM QUALIFICATIONS

• Prior relevant communications and marketing management experience including drafting engagingcontent to advance an organizations mission.
• Ability to conduct independent research and produce editorial and marketing content.
• Excellent proficiency in Microsoft Office Suite including Word Excel and PowerPoint.
• Excellent proficiency in email marketing tools such as Salesforce Marketing Cloud Campaign Monitor or MailChimp.
• Proficiency with graphic and layout design tools such as Canva Piktochart Adobe InDesign and Photoshop. Excellent proficiency with social media such as Instagram Facebook LinkedIn and X and with tools such as Sprout Social and Hootsuite.
• Proficiency with communications and marketing industry trends and marketing analytics.
• Ability to occasionally work evenings and weekends for a variety of Pro Bono Center clinics and events.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working environment.
• Excellent oral and written communication skills including grammar editing and proofreading skills.
• Must be detail oriented and deadline driven. Able to multi-task and work in a fast-paced environment.
• Excellent interpersonal and customer service skills. Must work well in a team environment and be able to interact including in-person with Bar members volunteers vendors the public and Pro Bono Center and Bar employees.
• Must work well under pressure possess excellent organizational abilities and able to manage several priorities in a day.
• Must be adaptable creative and self-motivated.
• Ability to handle and maintain the confidentiality of highly sensitive information.

PREFERRED QUALIFICATIONS

• Bachelors Degree in Communication Journalism Marketing or other relevant fields.
• Experience in a nonprofit human services or legal work environment.
• Experience with nonprofit human services or legal communications and marketing.
• Experience providing client service member service or customer service.
• Experience with fundraising in a professional or volunteer capacity.
• Experience with video editing tools such as Adobe Premiere or iMovie and experience with video streaming tools like Wirecast.
• Experience with project management tools.

*****Please submit resume cover letter and a portfolio with prior communications and marketing work including original writing samples graphic and social media content or video content. *****

This position is currently a hybrid position with days worked in the office and days worked remotely. The hybrid status of this position may change at any time subject to the Pro Bono Centers discretion.

This is not an attempt to list all essential functions of this position. Job duties may change over time based on Pro Bono Center needs.

The D.C. Bar Pro Bono Center is proud to be an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race religion color national origin sex sexual orientation gender identity age veteran status disability status or any other applicable characteristics protected by law.

The D.C. Bar Pro Bono Center is committed to providing qualified individuals with reasonable accommodations to perform the essential functions of their jobs pursuant to applicable law. If you require reasonable accommodation as part of the application process please contact Human Resources.

As part of the accommodation process we will conduct an individualized interactive process and may ask you for additional information. Any final hiring decisions or start dates may be delayed while the accommodation review process is ongoing if the individual cannot begin work without the requested accommodation.