Associate Director, US OmnichannelDigital Engagement

About This Role
You will join the North American Business Operations & Insights (BIO) team within Omnichannel Excellence as a critical partner to Biogens US marketing this role you will lead the planning design and implementation of Omnichannel and Digital engagement for an assigned inline brand/ Therapeutic Area (TA) serving as the Experience Architect responsible for orchestrating personalized insightdriven customer journeys for both HCPs and Patients.

As part of Biogens Omnichannel Transformation you will leverage an AIpowered nextbestaction Decision Engine to dynamically determine optimal channel mix content cadence and engagement strategies. You will design seamless connected and alwayson experiences that anticipate customer needs and deliver value across every touchpoint.

This position reports to the Senior Director US Omnichannel Engagement and works closely with Brand Media Operations Capabilities IT and Analytics teams to bring nextgeneration omnichannel engagement to life. You will operate at the intersection of Brand strategy digital capability and AIenabled execution always thinking Digital and AIfirst.

This role is a digitally fluent strategist and trusted Brand partner who understands Brand context market access dynamics and customer behaviorand can translate that understanding into measurable commercial impact.

What Youll Do

Omnichannel Strategy & Experience Architecture

• Serve as the Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).
• Translate Brand objectives into orchestrated AIenabled customer journeys spanning awareness through engagement and conversion.
• Design engagement flows that leverage nextbestaction recommendations across customer channel content and cadence.
• Ensure omnichannel strategies are insightdriven compliant measurable and aligned to Brand and portfolio priorities.
• Ensure orchestration aligns to Brand funnels while maintaining agility as insights and performance evolve.

Brand Partnership & Leadership

• Act as the single primary omnichannel point of contact for the Brand owning endtoend strategy and execution.
• Guide Brand teams on experience design channel appropriateness content sequencing and omnichannel investment decisions.
• Facilitate regular engagement planning sessions with Brand teams to align on campaign objectives content strategy and optimization opportunities.
• Provide ongoing thought leadership delivering performance insights learning agendas and strategic recommendations.
• Support the evolution of Biogens commercial model toward a fully integrated AIenabled omnichannel approach.

EndtoEnd Campaign Ownership

• Own endtoend accountability for omnichannel campaign planning execution performance and optimization.
• Ensure Media strategies are fully integrated into omnichannel experience design.
• Collaborate closely with Media Omnichannel Operations Decision Science and IT teams to ensure highquality ontime and compliant execution.
• Translate experience designs into clear business and operational requirements prioritized through SAFE/Agile delivery processes.
• Ensure adherence to omnichannel playbooks SOPs and enterprise standards for scalability and consistency.

Digital Operations & Capability Adoption

• Serve as the TAs expert on Biogens MarTech ecosystem and AIdriven orchestration tools.
• Champion adoption of omnichannel capabilities and ways of working in partnership with the Operations team.
• Take E2E accountability for campaign execution working in partnership with Operations team.

Analytics Performance & Continuous Improvement

• Take full responsibility for omnichannel impact against Brand objectives.
• Partner with Decision Sciences to interpret AIdriven insights and refine nextbestaction logic.
• Champion tagging tracking and reporting readiness from the outset of planning.
• Drive continuous optimization through testing and insightled refinements.
  

Digital Fluency Innovation & AI

• Maintain a strong understanding of nextgeneration omnichannel engagement including AIdriven personalization and automation.
• Stay ahead of digital and AI trends emerging channels and evolving best practices across HCP and Patient engagement.

Who You Are
Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach and you work with a solutions-oriented mindset a sense of urgency and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric innovative and value-driven way.

Qualifications

Required Skills

• Minimum of 7 years Omnichannel/Digital engagement healthcare client experience with a focus on strategy planning execution and measurement in Pharmaceutical Biotech
• Omnichannel Strategy Design (Inline Brands)
  Proven ability to design and evolve omnichannel engagement strategies for existing brands including customer journeys channel mix and content sequencing.
• Strategic Execution Ownership
  Strong capability to own strategytoexecution for assigned brands ensuring alignment between engagement design delivery and performance.
• AIEnabled Omnichannel Fluency
  Working knowledge of AIdriven nextbestaction personalization and orchestration frameworks with the ability to apply insights to strategy and optimization.
• Brand Partnership & Influence
  Experience serving as a trusted omnichannel partner to Brand teams influencing engagement decisions within established brand strategy guardrails.
• Campaign Planning & Optimization
  Handson ownership of omnichannel campaign planning execution monitoring and optimization across the brand lifecycle.
• Digital & MarTech Operational Proficiency
  Experience translating omnichannel strategies into actionable operational requirements within MarTech ecosystems.
• CrossFunctional Collaboration
  Ability to collaborate effectively with Media Omnichannel Operations Decision Science IT and compliance partners.
• AnalyticsDriven Continuous Improvement
  Comfort interpreting performance data and analytics to inform strategic refinements and ongoing optimization.
• ComplianceFirst Mindset
  Strong understanding of regulatory privacy and PRC requirements as applied to omnichannel engagement.

Education

• BA/BS required MBA preferred

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Additional Information

Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.

Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.

In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:

• Medical Dental Vision & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10000 per calendar year
• Employee Resource Groups participation

Why Biogen

We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about Biogen.

All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.