Associate Director, Strategy (Social & Content Strategy)

As the traditional marketing funnel collapses and fragmentation increases clients rely on Publicis Collective to connect media data technology and teams by what matters most business outcomes. Were a full-service media agency where nearly half our experts focus on data research analytics technology or strategy. At Publicis Collective 100% of our 2200 global practitioners can access advanced insights and scale media with precision through our proprietary OS powering marketing that drives measurable business performance and transformation.

The Social & Content Strategist leads the vision for content/influencer territories social platform amplification and strategic connectivity across paid earned shared and owned (PESO) channels ensuring unified efforts that support the brands overall campaign strategy. The role bridges internal teams agency partners and creator networks to drive cohesive insight-led content activations from briefing through performance analysis.

Key Responsibilities

• Develop pre-brief discovery insights to inform campaign briefs creator selection and content strategy
• Interrogate briefs ensuring brand objectives are properly translated for marketing touchpoints
• Drive cohesive strategic direction across content development serving as a filter forinitialcontent review and approval
• Provide input into paid amplification content prioritization tactics and optimization across PESO channels
• Analyze campaign performance distill learnings and apply insights across the brand portfolio to improve future activations
• Curate and present social trends &cultural insight recommendations aligned with brand marketing priorities
• Manage project timelines and cross-functional collaboration to ensure on-pace execution across creator campaigns

Required Qualifications

• 4-6 years of experience in social media strategy influencer/creator marketingintegrated digitalmarketingor custom content/strategy
• Bachelors degree
• Demonstratedexpertiseworking across PESO channels with a strong understanding of paid social creator ecosystems and content amplification
• Experience managing cross-functional workstreams involving internal teams agency partners and external vendors
• Strong analytical skills with the ability to translate campaign performance data into actionable strategic recommendations

Preferred Qualifications

• Agency experience
• Proficiencywith social platforms social listening analytics and creator management platforms
• Familiarity with AI-powered insight tools and trend analysis methodologies
• Excellent written and verbal communication skills with the ability to present strategic recommendations to senior stakeholders
• Track recordof successfully managing end-to-end workstreams with measurable business impact

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

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All your information will be kept confidential according to EEO guidelines.