Associate Director, Social Creative

Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.

Were looking for internet culture geeks meme aficionados TikTok natives who love staying on top of the latest cultural phenomenon to inspire and create cool s***.

As the Associate Director Social Creative you will play a pivotal role in overseeing the creative development and production of social-first content for a variety of brands while also being hands-on in execution. You will support and lead a growing team of content creators who thrive on creating innovative trend-driven work. The focus will be on lo-fi social-first content with a particular emphasis on TikTok but your role will also involve bringing fresh out-of-the-box ideas to multiple platforms.

Youll act as a bridge between strategy and the creative ensuring that content aligns with brand goals while staying relevant and engaging within todays fast-evolving internet culture.

Your role will also include monitoring trends and leading culture briefings to ensure the team stays ahead of the curve. Youll also mentor junior team members helping them to grow their skills while being a primary contributor to the teams overall content output.

Who You Are

• Youre passionate about internet culture memes trends and online subcultures.
• You stay ahead of the curve with the latest in social media always ready to share new trends effects and ideas.
• Youre a creative storyteller with a strong understanding of video production and social media platforms.
• Hands-on get-it-done mentality but you also thrive in mentoring and guiding a team.
• You enjoy translating big ideas into impactful social content and adapting to new trends as they emerge.
• Youre comfortable filming without a set and have the ability to creatively problem solve to get the shot.
• Youre experienced in balancing creativity with strategic goals and can ensure content is both trend-driven and brand-aligned.
• You understand and can creatively tap into Gen Z culture.

What Youll Do

• Lead and oversee a team of content creators providing guidance feedback and mentorship.
• Collaborate with social strategists and clients to ensure content aligns with brand strategies and social trends.
• Conceptualize and execute creative content for various social media platforms with a focus on TikTok and lo-fi content.
• Participate in and occasionally lead weekly culture briefings to discuss trends and opportunities for brands to engage with their audience.
• Stay on top of internet trends social media updates and platform shifts.
• Provide hands-on support in shooting editing and writing post-copy for content.
• Help identify opportunities for new content ideas and campaigns that could go viral or stand out in the market.
• Partner with capability leadership to educate and elevate our teams work to various key departments on an ongoing basis.
• Comfortable and confident speaking and presenting to leadership teams within the agency and Groupe.
• Occasionally support new business pitches.

Were Looking For

• 6-9 years of experience in video content creation for social media at a consumer-facing brand or agency.
• Strong understanding of social platforms including TikTok Instagram and emerging platforms.
• Proficiency in video editing software including in-app editing tools and Premiere.
• Nice to have: experience with Adobe Creative Suite Photoshop AfterEffects and Illustrator.
• Experience managing multiple projects simultaneously in a fast-paced environment.
• A proven track record of creating content that resonates with audiences and reflects brand identities.
• Strong leadership skills with a passion for nurturing talent and fostering a positive team culture.
• A collaborative work ethic with the ability to provide strategic and creative input on all projects.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.

Got the sparkle Apply if you believe your unique skills are a fit.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.