Associate Director, Search Capability & Craft Excellence

Agency:

Job Function:

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Job Description:

What this role will own

• Search strategy and standards: Translate platform capabilities and market developments into practical guidance. Develop and maintain Search playbooks POVs execution standards best practices and capability frameworks that improve consistency and quality across platforms verticals and campaign types.
• Innovation productization and automation: Support channel-specific innovation from ideation through requirements development testing integration and rollout.
• Alpha beta and pilot programs: Identify appropriate accounts coordinate participation and training establish feedback loops track milestones and adoption.
• AI Search and emerging search environments: Help shape guidance across AI Mode AI Max Performance Max conversational and answer-engine advertising (ChatGPT) search discoverability and agentic commerce. Pressure-test new opportunities for client fit readiness controls measurement and scale.
• Practitioner education and certification: Maintain channel-specific onboarding and training content support certification pathways and coordinate platform and partner learning sessions that strengthen practitioner fluency and adoption of best practices.
• Community and knowledge distribution: Lead search community meetings by curating relevant updates source speakers and ensure materials are accessible through Search community channels and shared repositories.
• Thought leadership: Support the development of landscape perspectives guidance rapid-response POVs.
• Case studies and proof: Source validate write and organize case studies across teams. Build a searchable evidence base for client growth new business leadership communications and practitioner learning.
• New business and client growth support: Contribute to pitches RFIs and strategic client requests through capability definition audits platform and partner perspectives case-study selection and clear articulation of Omnicoms Search differentiation.
• Partner and marketplace evaluation: Support structured evaluations of search platforms and emerging partners including capability assessment advertiser-control and transparency requirements risks roadmap questions and recommendations. Provide Search input as partnerships are shaped and socialized.
• Measurement and learning agendas: Help define test plans success criteria and reporting frameworks for priority initiatives. Separate platform claims from evidence capture limitations and turn results into decisions on whether to stop refine expand or scale.
• Program management: Maintain roadmaps priorities owners dependencies risks decisions and status reporting across the Search Capability & Craft Excellence portfolio. Drive follow-through across multiple workstreams without losing strategic intent

Qualifications

• 6 years of relevant paid-search search strategy performance media or digital capability experience; agency or enterprise-scale experience strongly preferred.
• Deep working knowledge of Google Ads and Microsoft Advertising including Search Shopping Performance Max AI-powered campaign capabilities audience activation feeds measurement and platform automation.
• Strong understanding of SA360 or comparable campaign-management platforms web analytics conversion measurement and experimentation fundamentals.
• Demonstrated ability to lead complex cross-functional programs from ambiguous brief through launch adoption and continuous improvement.
• Exceptional written and verbal communication skills with experience producing POVs playbooks and clear recommendations.
• Strong analytical judgment: able to interpret performance data assess evidence quality identify limitations and connect findings to business decisions.
• Comfort working with product data engineering measurement and platform-partner teams; able to translate practitioner needs into structured requirements.
• Highly organized proactive and detail-oriented with the ability to manage multiple priorities and senior stakeholders in a fast-moving environment.
• A test-learn-scale mindset balanced with governance advertiser control brand safety and operational rigor.

Preferred experience

• Experience with AI Search (like ChatGPT Ads) conversational advertising generative-AI workflows agentic tools or search-discoverability strategy.
• Experience building or rolling out internal products automation QA tools playbooks across multiple accounts or teams.
• Google Ads Search certification; additional Microsoft Advertising SA360 Analytics Shopping or Performance certifications are valuable.

$115000 to $130000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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