Associate Director, Performance Media

Position Title: Associate Director Performance Media

Department: Marketing

Location: NYC (Hybrid 3 Days Onsite)

Reports to: Head of Media North America

ABOUT THE WELLA COMPANY

TogetherWEenable individuals to look feel and be their true selves.

WellaCompany is one of the worlds leading beauty companies comprised of a family of iconic brands such as Wella Clairol OPI Nioxin and ghd. With 6000 employees globally presence in over 100 countries WellaCompany and its brands enable consumers to look feel and be their true selves. As innovators in the hair and nail industry WellaCompany empowers its people to delight consumers inspire beauty professionals engage communities and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit.

The Role

We are seeking a Associate Director Performance Media to own and scale Wellas precision media engine across Amazon DTC brand sites and TikTok Shop. This role is accountable for media that directly drives revenue focusing on efficiency incrementality and measurable commercial outcomes.

This role will lead the strategy in partnerships with our agencies and execution of lower- and mid-funnel media investments ensuring tight linkage between media spend traffic quality conversion and sales performance. You will work closely with eCommerce Sales content Finance and Analytics partners to ensure media is deployed as a true commercial growth lever.

The ideal candidate is a commercially minded performance marketer with deep experience in retail media and DTC performance strong analytical instincts and the ability to translate data into action.

Key Responsibilities

Performance Media Strategy & Revenue Accountability

• Own performance media strategy across Amazon Ads DTC paid media and TikTok Shop with clear accountability to revenue ROAS and contribution margin.
• Define channel-specific media objectives tied to business goals (traffic growth NTB acquisition conversion lift repeat purchase).
• Ensure media investment decisions are grounded in incrementality efficiency and commercial impact.

Amazon & Retail Media Leadership

• Lead Amazon media planning and execution in close partnership with Amazon sales and retail teams.
• Optimize Ads against retail readiness promotional moments and inventory realities.
• Partner with Sales to align media pressure with pricing promotions and key retail moments.

DTC & TikTok Shop Performance Media

• Own paid media strategy for Wellas DTC brand sites driving efficient acquisition retention and LTV growth.
• Scale TikTok Shop media in partnership with social commerce content and creator teams with a clear test-and-learn mindset.
• Ensure consistency in measurement and performance standards across all platforms.

Media Creative & Performance Content

• Own briefing and managing performance media creative across Amazon DTC and TikTok Shop ensuring all assets are designed to drive revenue and conversion
• Lead creative testing and iteration (messaging formats hooks) in close partnership with Brand and agencies scaling winners and cutting underperformers fast.
• Ensure tight alignment between media creative audience strategy and commercial moments (promos launches peak events).

Measurement Analytics & Optimization

• Define and track performance KPIs including ROAS CAC LTV NTB traffic quality and conversion rate.
• Partner with Analytics and Finance to improve attribution forecasting and media ROI transparency.
• Translate insights into clear optimization actions and forward-looking investment recommendations.

Minimum Qualifications

• Bachelors Degree required Master of Business Administration (MBA) preferred
• 710 years of experience in performance media digital marketing or eCommerce growth roles.
• Deep hands-on experience with Amazon Ads retail media networks and DTC performance channels.
• Strong understanding of media economics attribution and revenue-driven optimization.
• Proven ability to manage media budgets tied directly to sales outcomes.
• Highly analytical comfortable working with data dashboards and financial metrics.
• Strong communicator with the ability to partner effectively with Sales Finance and senior stakeholders.
• Experience in beauty CPG or a fast-moving consumer environment strongly preferred.

Specialized Skills Required

• Performance & Analytics: ROAS CAC/LTV NTB attribution incrementality testing
• Retail Media Expertise: Amazon Sponsored Ads DSP retail media planning
• Commercial Acumen: Revenue forecasting margin awareness investment trade-offs
• Execution: Hands-on optimization testing frameworks performance reporting
• Collaboration: Cross-functional influence agency management stakeholder alignment

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location experience skills and in comparison to internal incumbents currently in similar roles. Pay Range: $135000 - $170000 salary per year. The range listed is just one component of Wella Companys total rewards package for employees. Other rewards may include annual bonus plan or variable pay depending on the addition Wella Company provides a rich variety of benefits to employees including health insurance life and disability insurance 401(k) retirement plan paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process please email. This email account will not respond to inquiries regarding the status of a candidates application.

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