Associate Director, Paid Search
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Job Summary
With a history that dates back over 80 years Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7000 employees in over 100 offices around the world Starcom partners with the worlds leading marketers and brands including Bank of America Best Buy Kellogg Company McDonalds Novartis Samsung Visa and more.
This role at Starcom will serve as a member of Publicis Groupes strategic internal agency Constellation.
Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our clients creative data strategy media and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.
The Paid Search & Feed Strategy Manageris responsible fordriving performance across Shopping Performance Max and feed-based media campaigns while serving as the primary liaison between Paid Search Feed Management eCommerce SEO Analytics and Structured Data teams.
This role combines traditional paid search expertise with deep knowledge of product feeds merchant platforms structured data catalog optimization and SKU-level performance management to maximize product visibility efficiency and revenue across Google Microsoft retail media social commerce and emerging AI-powered shopping experiences.
Paid Search & Shopping Strategy
Own strategy execution and optimization of Google Shopping Performance Max Microsoft Shopping feed-based Demand Gen and dynamic remarketing programs.
Manage campaign structure bidding strategy audience segmentation budget allocation pacing and forecasting.
Develop testing roadmaps focused on revenue growth ROAS profit SKU coverage and customer acquisition.
Translate business priorities into campaign architecture including priority SKU groups launch readiness and promotional support.
Product Feed Management
Partner withFeedonomicsor internal feed teams tomaintainfeed health data integrity and platform eligibility.
Audit and optimizeproduct attributes titles descriptions images GTINs availability pricing custom labels promotions and shipping information.
Monitor feed diagnostics and resolve Merchant Center errors warnings disapprovals and product-level coverage gaps.
Build feed segmentation and custom-label frameworks to support campaign structure bidding logic priority products margin tiers inventory status and business objectives.
Structured Data & Technical Partnerships
Partner with SEO eCommerce and web development teams to supportaccurateproduct offer review availability and pricing schema.
Translate structured data and platform requirements into clear recommendations for engineering site operations or feed teams.
Coordinate initiatives that improve product eligibility and visibility across Google Microsoft and broader commerce ecosystems.
Support troubleshooting across site data feed outputs Merchant Center and media platform ingestion.
Merchant Center & Commerce Ecosystems
Serve asplatformexpert for Google Merchant Center Microsoft Merchant Center supplemental feeds Merchant Center rules automated feed solutions and shopping feed workflows.
Manage new product launches product approvals SKU readiness promotional overlays and issue escalation processes.
Collaborate with commerce teams on data architecture feed governance product categorization and catalog hygiene.
Identifyopportunities to improve feed quality coverage campaign readiness and speed tomarket forpriority launches.
Cross-Functional Leadership
Act as the bridge between Paid Search Feed Operations eCommerce SEO Analytics Product teams and platform representatives.
Lead troubleshooting sessions on feed health data quality tracking product approvals and campaign eligibility issues.
Educate internal teams on feed best practices structured data considerations Merchant Center requirements and emerging commerce trends.
Provide client-ready updates on performance risks issues optimizations and next-step recommendations.
5 years of paid search experience.
3 years working directly with Shopping campaigns and product feeds.
Experience with Google Ads Microsoft Ads Google Merchant Center and feed management tools.
Strong understanding of product feed architecture structured data/schema markup eCommerce platforms SKU-level reporting and Performance Max.
Advanced Excel Looker Studio or BI reporting experience
Preferred Qualifications
Experience supporting enterprise retailers or large SKU catalogs.
Familiarity with AI shopping experiences and merchant ecosystems.
Knowledge of PLAs PMax Dynamic Product Ads retail media feeds and social commerce feeds.
Experience collaborating with engineering development SEO and eCommerce teams.
Ability to simplify technical feed issues into executive-ready business implications.
The Power of One starts with our people! To do powerful things we offer powerful best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance transportation and parking benefits legal benefits pet insurance and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more
