Associate Director, Omnichannel Enablement

Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for Duchenne muscular dystrophy (DMD) and myotonic dystrophy type 1 (DM1) as well as a preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease. At Dyne we are on a mission to deliver functional improvement for individuals families and communities. Learn more at and follow us on X LinkedInand Facebook.

Role Summary:

The Associate Director Omnichannel Enablement will be a critical leader in building and scaling Dynes omnichannel capability to support disease area readiness launch excellence and sustained commercial growth.

This role will be accountable for bringing omnichannel strategy to life through the hands-on design and implementation of customer journeys modular content frameworks and activation models that enable coordinated personalized and insight-driven engagement across channels.

The Associate Director will work directly with brand teams and enabling functions to translate strategy into practical executiondesigning journeys shaping content approaches and embedding omnichannel ways of working into day-to-day operations. This role will partner closely with Commercial Strategy Brand Marketing Commercial Insights & Analytics Field Excellence IT/Digital and external partners to ensure omnichannel is delivered as a scalable repeatable capability.

This role is based in Waltham MA without the possibility of being a fully remote role.

Primary Responsibilities Include:

• Lead the design implementation and continuous evolution of Dynes omnichannel enablement framework including ways of working governance and operational models aligned to brand and portfolio needs.
• Design and operationalize end-to-end customer journeys across personal digital and non-personal channels including channel roles sequencing and orchestration leveraging analytics and AI to inform targeting timing and personalization.
• Partner with Brand Marketing to bring modular content strategies to life enabling efficient content reuse personalization and activation across channels including thoughtful application of AI and AI-enabled tools to accelerate content development adaption and deployment.
• Translate omnichannel strategy into practical tools playbooks templates and standards that allow brand and field teams to plan activate and optimize omnichannel engagement.
• Work hands-on with brand teams during brand planning campaign development and launch preparation to embed omnichannel thinking from the outset.
• Serve as a strategic connector between enabling functions (e.g. Commercial Insights & Analytics Operations IT/Digital) to ensure integrated execution and consistent customer experiences.
• Define and operationalize standards for personalization audience targeting content deployment and cross-channel measurement.
• Lead enablement efforts for omnichannel capabilities including training onboarding and change management for brand teams and field-facing roles.
• Establish learning agendas measurement frameworks and feedback loops in partnership with Commercial Insights & Analytics to drive optimization and continuous improvement.
• Ensure omnichannel execution aligns with compliance legal and regulatory requirements partnering closely with appropriate stakeholders.
• Identify pilot and scale new omnichannel tools capabilities and processes that advance Dynes omnichannel maturity over time including evaluation of emerging technologies such as AI-enabled platforms.
• Act as a hands-on thought partner and subject matter expert helping shape Dynes long-term commercial operating model and omnichannel roadmap.

Education and Skills Requirements:

• Bachelors degree required; advanced degree (MBA or equivalent) preferred.
• 8 years of experience in commercial omnichannel digital or marketing enablement roles within biotech pharmaceutical or life sciences organizations.
• Demonstrated experience designing and activating omnichannel journeys content strategies or engagement models in a launch or growth-stage environment.
• Strong understanding of life sciences commercial ecosystems including brand strategy field engagement models digital channels and data-driven decision making.
• Experience working hands-on with brand teams to translate strategy into execution across multiple channels.
• Experience leveraging data analytics and emerging technologies (including AI-enabled tools) to enhance customer experience content and omnichannel execution.
• Proven ability to work cross-functionally and influence without authority in a matrixed organization.
• Strong communication facilitation and change leadership skills.
• Ability to balance strategic thinking with hands-on design and implementation in a fast-paced evolving environment.

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The pay range reflects the base pay range Dyne reasonably expects to pay for this role at the time of posting. Individual compensation depends on factors such as education experience job-related knowledge and demonstrated skills.

The statements contained herein reflect general details as necessary to describe the principles functions for this job the level of knowledge and skill typically required and the scope of responsibility but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other functional areas to cover absences or relief to equalize peak work periods or otherwise balance workload.

Dyne Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age color disability gender national origin race religion sexual orientation veteran status or any classification protected by federal state or local law.