Associate Director of Shopper Integrated Intelligence, Global M&MS Retail

Job Description:

M&MS is on a journey to its next phase of transformative growth with a bold vision to double the business. This will be achieved through a One M&MS team approach designed to fully unlock and amplify the unique ecosystem across our core CPG Brand and Retail business.

The Associate Director of Integrated Intelligence (Shopper Insights & Analytics) Global M&MS Retail plays a pivotal role in turning data and insights into action for our Retail business. This leader will drive robust guest and consumer insights generation acting as a key insights owner and co-pilot to the development of Retail-first growth strategies that bring the brand to life in compelling and effective ways.

Through the development and deployment of insights future-back measurement capabilities and data-driven growth analysis this role will deepen our understanding of guests from their journey across the M&MS ecosystem to how they engage with our signature experiences and respond to new products uncovering insights that can better inform our ecosystem strategy reimagine/optimize our experiences and Retail growth planning choices (across Stores and Digital/.Com).

• Consumer & Shopper Insight Generation: Lead development of global learning plans including shopper journeys purchase/shopper decision trees ethnographies and design/execute strategic research that helps the M&MS Retail team better understand who our existing and target guests are and the depths of their demographics/psychographics in order to unlock more effective consumer-led growth planning strategic choices (across marketing activations reimagining experiences visual merchandising media buying)

• Future-back Measurement & Capability-Building: Be on the forefront of developing new-to-the-world measurement and insights tools/methodologies that help quantify the impact of consumer journeys across M&MS Brand Ecosystem touchpoints; support the development and activation of M&MS first party data strategy & plan leveraging the power of 1PD to uncover learnings and inform the overall One M&MS ecosystem; partner with Mars Snacking Digital Technologies Analytics and Integrated Intelligence teams to inform tech-driven needs and capabilities being the voice of M&MS guest and shoppers

• Agile Innovation Insights: Support the development of M&MS Retail innovation strategy and pipeline development (across product and merch) providing foresights/trends and driving standardized concept testing approaches to validate consumer desirability

• Performance Tracking & Reporting:Lead M&MS Retail guest and external Retail competitor/consumerism analysis and reporting (i.e. foot-traffic sales conversion funnel metrics) including ownership of data acquisition stewardship and vendor/agency management

• Act as a key M&MS Shopper Insights Partner: Partner/Coordinate with Global and Regional Brand Integrated Intelligence teams to help inform broader M&MS Brand GTM Excellence and Dcomm strategy initiatives from an insights perspective (i.e. Digital Merchandising Must Haves)

• Connecting the Dots Stakeholder Influence & Alignment: Clearly communicate strategies results and learnings to build alignment across senior leadership and cross-functional partners globally; act as single of point of connection across One M&MS partnering with brand human intelligence and regional shopper insights for priority ecosystem initiatives

What can you expect from Mars Work with diverse and talented Associates all guided by the Five Principles. Join a purpose driven company where were striving to build the world we want tomorrow today. A strong focus on learning and development support from day one including access to our in-house Mars University. An industry competitive salary and benefits package including company bonus.

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The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.