Associate Director of External Communications

Essential Functions and Responsibilities:

Public Relations:

• Develop annualpro-activemedia strategy that results in measurable outcomes; activelymonitorindustry trends to alignfirm and practice-level priorities

• Establish andmaintainpositive relationships with top-tier media outlets and key industry influencers

• Craft messaging; pitch and place profile-raising coverage for thefirm

• Manage external agency resources;establishframework and direct agency priorities ensure maximum value for spend and oversee annual contract/statement-of-work (SOW) negotiations

• Oversee in-house staff resources; collaborate and provide leadership including back-up support to team coveringUK/European offices

• Collaborate withMCBDand practice/industry teams to develop and implement strategic communication programs that align with Firm objectives

• Manage tracking and reporting ofKPIsand media metrics;maintainworking knowledge offirm technologies includingAI toolsmedia news distribution and monitoring tools and other resources

• Provide media relations training and interview preparation as needed

• Monitor ongoing industry trends and competitor activity

• Contribute to brand positioning and messaging to key stakeholders

• Oversee PR-relatedspendwithin brand and communications budget

Social Media:

• Lead thefirms social media strategy and program execution across priority channels aligning content and campaigns withfirm practice industry standard and individual profile-raising priorities

• Supervise and develop social media team members;establishpriorities workflows quality control and coverage to meet deadlines and business needs

• Establish social media governance including channel standards brand voice and tone approvals content guidelines and escalation protocols in coordination withfirm leadership as appropriate

• Develop and manage an editorial planning cadence (e.g. content calendars) in partnershipacross MCBD andfirmdepartments

• Oversee social media measurement and reporting (e.g. engagement reach followergrowthand other metrics) andoptimizestrategy and content based on performance insights

• Coordinate social media monitoring and response in support of issues management and crisis communications consistent with crisis response processes

• Manage social media-related vendors/agencies as needed including setting priorities reviewing deliverables and ensuring value for spend

• Collaborate with colleagues coveringUK/European offices to support coordinated social media messaging and execution acrossaccountsmarketsand time zones

Job Specifications:

• Bachelors degree

• A minimum of ten (10) years of related work experience

• Proven experience and success in planning developing and executing public relationsand social mediastrategies to achieve desired results

• Strong written and verbal communication skills

• Demonstrated media relationships within key sectors

• Ability to deliver in ambiguous and high-pressure environments

• Ability to partner with C-suite executives

• Ability to work under tight deadlines and prioritize responsibilities

• Ability to handle andmaintainconfidential information

• Ability to work effectively in a fast-paced environment

• Ability to work independently and under own direction and initiative

• Ability to work in an office environment and to travel as needed

• Strong organizational skills