Associate Director of Admissions Marketing MSUAASF Range D

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Job Description

The Associate Director of Admissions Marketing is responsible for developing aligning and executing a comprehensive undergraduate admissions marketing strategy over the course of a recruitment cycle. This position leads the integration of communications across CRM platforms digital and print marketing and partnership-focused outreach particularly supporting transfer student pipelines. The role exists to directly influence enrollment outcomes by ensuring timely data-informed marketing strategies that respond to evolving recruitment priorities. The position serves as a critical liaison between the Office of Admissions and campus partners including Academic Affairs Institutional Research Information Technology Services and University Communications.

Responsibilities and Results

Academic Recruitment & Marketing 45%

Establish and execute a strategic recruitment communications plan aligned with enrollment goals 2

Develop and manage transfer partnership marketing strategies and real-time communications needs

Build and maintain cross-functional and external partnerships to support recruitment initiatives

Admissions Communications 30%

Direct CRM strategy website content print materials and digital/social platforms

Develop and implement a comprehensive prospective student communications plan

Ensure consistent timely and targeted messaging across all stages of the recruitment funnel

Admissions Office Leadership 15%

Provide lead work direction to CRM Data Specialist

Oversee CRM utilization training and data-informed communication strategies

Develop and manage the admissions marketing budget

Additional Duties 10%

Perform other duties as assigned in support of enrollment and institutional priorities

Minimum Qualifications

Masters Degree and 3 years of Higher Education experience in Admissions Advising Enrollment Management or Marketing OR Bachelors Degree and 4 years of Higher Education experience in Admissions Advising Enrollment Management or Marketing.

Graphic design experience

Advanced knowledge of recruitment and enrollment practices

Experience with a customer relationship management tool

Advanced knowledge of marketing strategies

Experience with social media platforms

Ability to interact with multiple and diverse groups of people and a commitment to fostering a diverse working and learning environment

Preferred Qualification

Campus visit programming leadership experience

Experience leading staff

Other Requirements

Please note that successful applicants must be eligible to work in the United States on or before the effective date of appointment. Eligibility includes being a U.S. citizen or national a lawful permanent resident or a foreign national authorized to work in the U.S. without the need for employer sponsorship. Employees must maintain work authorization without sponsorship for the duration of their appointment.

Documents Needed to Apply

• Resume/CV

• Cover Letter

• Unofficial Transcript(s)

Work Shift (Hours / Days of work)

8:00am-4:30pm Monday- Friday

About

The successful candidate will share St. Cloud States commitment to our mission and in particular the value we place in diversity equity and inclusion (DEI) as outlined in SCSUs Its Time strategic framework. Notably we uphold the advancement of diversity equity and inclusion and engage in intentional actions to address systemic inequities throughout the university and surrounding environment. DEI values practices and strategies are embedded into the fabric of our institution and campus community and they align with the priorities expressed in the Minnesota State systems Equity 2030 initiative. SCSU expects all of its employees to help advance these practices and to contribute to the development of an anti-racist inclusive community.

Employment for this position is covered by the collective bargaining agreement for the Minnesota State University Association of Administrative and Service Faculty (MSUAASF) which can be found at: Cloud State University is committed to excellence and actively supports cultural diversity. To promote this endeavor we invite individuals who contribute to such diversity to apply including minorities women LGBTQIA persons with disabilities and veterans. St. Cloud State University does not discriminate on the basis of race sex color creed religion age national origin disability marital status status with regards to public assistance sexual orientation gender identity gender expression or status as a U.S. veteran. The Interim Title IX coordinator at St. Cloud State University is Susan Woolf. For additional information contact the Office of Institutional Equity & Access Admin. Services Bldg. Rm 121

Benefits Information:

At Minnesota State we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles employer-paid life insurance short- and long-term disability and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health employees also have access to a confidential Employee Assistance Program (EAP) for mental health legal and financial counseling. Detailed plan details rates and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website.

To support your life outside of work our package includes 12 paid holidays generous vacation and sick time and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan 457(b) and 403(b) retirement accounts and various investment options. Furthermore we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position employee classification and collective bargaining agreements.

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