Associate Director, Media
Boston, MA - USA
Job Summary
At A&G we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands businesses and communities and we are driven by insights imagination and tireless collaboration. We exist to help brands be Unignorable.
At A&G Media is built on curiosity rigor and humanity. We dont just plan media we understand audiences their motivations and the emotional context in which brands show up. The Associate Media Director plays a critical leadership role in bringing that philosophy to life.
In this role you will lead the development of integrated insight-driven media strategies that deliver against client business objectives while elevating the craft of media across the agency. Youll serve as a strategic partner to clients a collaborator across creative analytics strategy and account teams and a mentor to junior media talent. This role requires strong strategic thinking operational excellence and the ability to translate complex ideas into clear compelling media narratives.
You will be deeply involved from strategy through execution owning media plans guiding tactical decisions and ensuring work is delivered with consistency quality and impact. As an Associate Media Director you help ensure our work is not just effective but Unignorable.
Craftsmanship
Apply strategic rigor and executional excellence to develop and deliver integrated media plans that drive measurable business outcomes.
- Lead the development of integrated cross-channel media strategies and plans aligned to client goals and KPIs
- Translate audience insights competitive context and performance learnings into clear strategic narratives
- Oversee tactical media planning including channel selection flighting partner recommendations and budget allocation
- Serve as final reviewer for key planning and buying documents including authorizations flowcharts trafficking sheets and media orders
- Ensure accuracy and excellence across campaign setup pacing optimization and billing
- Monitor performance across channels including social search video display TV and OOH partnering with Analytics and Strategy to identify optimization opportunities
Curiosity
Continuously seek deeper understanding of audiences media behaviors and emerging opportunities to inform smarter more effective media decisions.
- Research and synthesize audience behavior media consumption habits and emerging platform trends
- Stay current on media products platforms and innovations through active relationships with publishers and partners
- Ask smart questions that push thinking beyond standard reach-and-frequency planning
- Explore new approaches channels and partnerships that enhance effectiveness and client outcomes
Creativity
Bring imaginative thoughtful media thinking that enhances creative ideas and ensures brands show up in meaningful contextually relevant environments.
- Collaborate with creative strategy and analytics teams to ensure media ideas enhance and amplify creative work
- Champion media environments that align with the emotional context of the message and audience mindset
- Contribute innovative thinking to both client work and new business efforts
Culture
Be an A&G ambassador by championing culture collaboration A&G work and adhering to processes.
- Act as a primary media point of contact for clients building trusted collaborative relationships
- Set clear expectations for timelines deliverables and accountability across teams
- Manage workflow for self and junior team members ensuring quality and consistency
- Coach mentor and support the growth of junior media talent through feedback and guidance
- Be an A&G ambassador by championing collaboration culture and agency processes
What You Bring:
- Bachelors degree in Advertising Marketing Communications Media or equivalent relevant experience
- 6 years of media planning and buying experience in an agency publisher or client-side environment
- Proven experience leading media strategy and client-facing presentations
- Strong analytical and quantitative skills with attention to detail
- Experience across platforms including Google Ads Meta Business Manager Google Campaign Manager Google Analytics and other social and search tools
- Ability to manage multiple priorities with strong organization and time management
- Excellent written and verbal communication skills
- Positive accountable and collaborative working style
Why A&G
- Join a vibrant team that values creativity innovation and making a positive impact.
- Work with a diverse range of clients across industries such as Travel Tourism Healthcare Financial Services Restaurants Retail Food & Beverage Higher Education Economic Development and Clean Energy/Sustainability.
- Be part of a culture that encourages continuous learning professional growth and having fun while doing great work.
- Collaborate with a team driven by insights imagination and tireless collaboration to create inventive brand experiences that evoke emotion spur action and create impact.
- Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.
If youre ready to take your career to the next level and contribute to transforming brands businesses and communities wed love to hear from you. Apply today and lets create something amazing together.
*A&G is not offering immigration sponsorship for this position now or in the future.*
A&G is a fiercely independent agency in the cities where independence was born Boston & Philadelphia. Innovation & culture drive its success.
A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.
Required Experience:
Director
About Company
A&G is an independent agency that brings Creative, Media, PR, Design, and CX under one roof, built for ambitious brands ready to outthink, not outspend.