Associate Director HCP Marketing, ATTR

HCP Marketing Associate Director ATTR

Office Location: Wilmington DE (ONSITE/HYBRID)

At AstraZeneca we turn ideas into lifechanging medicines. We think big work collaboratively and focus on science that can truly transform patient outcomes. Join us as a Marketing Associate Director supporting our ATTR portfolio where your work directly shapes how we engage HCPs and advance understanding of a rare serious form of amyloidosis caused by abnormal transthyretin proteins.

In this role you will bring Brand Strategy to realization through leadership of market research insight and analytics brand positioning and messaging and integrated launch plans. You willestablishstrong alliances with other marketing peers across consumer/HCP Corporate Affairs Medical Regulatory and Access partners. Your role will also involve leading defined work streams and brand opportunities as defined by Marketing Leaders with accountability for theend product. You will define success metrics; monitor andidentifycontinuous improvement opportunities.

Role Overview

Main Duties & Responsibilities

The upcoming launch ofour newestindicationin the United States is set to be a critical milestone for AstraZeneca and for patientsliving with ATTR CM. As an ATTR HCP Marketing AssociateDirectoryouwill be at the forefront of this groundbreaking launch delivering on initiatives that will not only elevate the brand but also profoundlyimpactpatient outcomes.

Main Duties and Responsibilities

• Build clear compelling brand narratives and assets that differentiate and drive preference.
• Participate in budget planning managing operationalspending forecasts and ROI to meet financialobjectives.
• Maintain strong knowledge of the clinical disease state and guidelines; confidently engage clinicians and external experts in clinical discussions.
• Prioritize customer needs; design refine and articulate clear value propositions that resonate across segments.
• Prepare and implement omnichannel campaigns (HCP patient and payer) from brief to launch ensuring alignment with brand strategy.
• Deploy and manage a contentcalendar;track performance and recommend data-driven improvements to enhance reach and impact.
• Apply the latest analytical and research techniques to deepen insights into customers market dynamics and competitive landscapes.
• Define and track KPIs to assess customer/patient engagement and brand program effectiveness report results and actions.
• Review market insightsanticipatetrends and map the patient journey using qualitative and quantitative analysis.
• Complete campaigns using a broad range of digital tools and platforms;demonstrateadvanced digital acumen in targeting personalization automation and analytics.
• Translate digital strategies into measurable business outcomes trying tactics to conversion engagement and brand growth.
• Identifyinnovative approaches to address market challenges; contribute to the evolution of brand strategies and tactical plans.

Essential Requirements

• Bachelors Degree
• 3 years of experience or a combination of two or more areas in pharmaceutical healthcare scientific clinical institutional marketing or commercial

Preferred Requirements

• Advanced Degree in Business Marketing or Science
• Current or previous Sales or Sales Leadership
• Strong presentation and negotiation skills
• Successfully navigating create actionable objectives from ambiguity.
• Demonstrated Learning Agility

Pay Transparency / On-Site Office Policy

The annual base pay for this position ranges from $175000 - $205000 USD Annual. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors including market location job-related knowledge skills and addition our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles) to receive a retirement contribution (hourly roles) and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program 401(k) plan; paid vacation and holidays; paid leaves; and health benefits including medical prescription drug dental and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired employee will be in an at-will position and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance Company or individual department/team performance and market factors.

When we put unexpected teams in the same room we unleash bold thinking with the power to inspire life-changing -person working gives us the platform we need to connect work at pace and challenge perceptions. Thats why we work on average a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca we are driven by our commitment to deliver accelerated growth for AstraZeneca and make peoples lives better. We thrive in our often-intense environment by seeking out new challenges and working towards innovative solutions. Here you can build a long-term career with global knowledge opportunities while positively impacting local communities.

Ready to step up Apply now to join our team!

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and furtherance of that mission we welcome and consider applications from all qualified candidates regardless of their protected characteristics. If you have a disability or special need that requires accommodation please complete the corresponding section in the application form.