Associate Director, Experience Strategy

Agency:

Job Function:

Job Subfunction:

Job Description:

WHO WE ARE:

We are RAPP world leaders in activating growth with precision and empathy at scale.

As a global next-generation precision marketing agency we leverage data creativity technology and empathy to foster client growth.

We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviors and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data connected content and connected decisioning.

Our data analysts identify who that person is our strategists understand what they want and our award-winning technologists and creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group RAPP is comprised of 2000 creatives technologists strategists and data and marketing scientists across 15 global markets.

YOUR ROLE:

Were looking for a strategically minded individual with a proven record of building high performing customer experiences and CRM journeys for world-class brands. You will lead with excellence in the day-to-day strategic delivery alongside a team of strategists.

Your industry and CRM background will equip you to create a high standard for deliverables. Your strategic prowess will uncover opportunities to design a path forward and deliver impactful work with results. Your ability to create innovative communications plans will spark new ideas and thoughtfully connect with the end-customer.

YOUR RESPONSIBILITIES:

• Oversee the development of strategic initiatives and deliverables for clients.
• Create communication strategies/CRM strategies to identify capture and nurture customers across the entire decision-making process.
• Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels such as web email mobile and media.
• Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
• Distill primary and secondary research into customer beliefs attitudes and barriers to build compelling personas and actionable user journeys.
• Unearth novel insights that fuel strategic plans and briefs.
• Guide team of more junior strategist roles with your knowledge and expertise.
• Lead the creative briefing process and partner with Creative team to inspire great work.
• Identify the need to initiate current state analyses including but not limited to market analyses and competitive analyses.
• Work collaboratively with the Marketing Sciences team to develop learning agendas leverage data and data architecture and explore opportunities for data capture optimization.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Present strategic recommendations to clients.

REQUIRED SKILLS:

• Bachelors Degree in related field.
• 7 years of experience in strategic planning at an agency CRM/CXM and/or digital marketing.
• Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
• Ability to thrive in a fast-paced environment managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

WHO WE ARE:

We are RAPP world leaders in activating growth with precision and empathy at scale.

As aglobal next-generation precision marketing agencywe leveragedata creativity technology and empathyto foster client champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviors and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data connected content and connected decisioning.

Our data analysts identify who that person is our strategists understand what they want and our award-winning technologists and creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group RAPP is comprised of 2000 creatives technologists strategists and data and marketing scientists across 15 global markets.

YOUR ROLE:

Were looking for a strategically minded individual with a proven record of building high performing customer experiences and CRM journeys for world-class brands. You will lead with excellence in the day-to-day strategic delivery alongside a team of strategists.

Your industry and CRM background will equip you to create a high standard for deliverables. Your strategic prowess will uncover opportunities to design a path forward and deliver impactful work with results. Your ability to create innovative communications plans will spark new ideas and thoughtfully connect with the end-customer.

YOUR RESPONSIBILITIES:

• Oversee the development of strategic initiatives and deliverables for clients.
• Create communication strategies/CRM strategies to identify capture and nurture customers across the entire decision-making process.
• Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels such as web email mobile and media.
• Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
• Distill primary and secondary research into customer beliefs attitudes and barriers to build compelling personas and actionable user journeys.
• Unearth novel insights that fuel strategic plans and briefs.
• Guide team of more junior strategist roles with your knowledge and expertise.
• Lead the creative briefing process and partner with Creative team to inspire great work.
• Identify the need to initiate current state analyses including but not limited to market analyses and competitive analyses.
• Work collaboratively with the Marketing Sciences team to develop learning agendas leverage data and data architecture and explore opportunities for data capture optimization.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Present strategic recommendations to clients.

REQUIRED SKILLS:

• Bachelors Degree in related field.
• 7 years of experience in strategic planning at an agency CRM/CXM and/or digital marketing.
• Strong knowledge of CRM and prior experience in developing a strategic plan for a campaign.
• Ability to thrive in a fast-paced environment managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Our Hybrid Work Model:

RAPPs current hybrid model is designed to enable in-person connections and collaboration that is core to our culture while also supporting flexibility for all employees. As such we have the option to work from home two days per week if wed like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance 401(k) stock options Healthcare & Dependent Flexible Spending Accounts vacation sick and personal days and positive activism days paid parental leave and disability benefits. For more information regarding Omnicom benefits please visit. A reasonable estimate of the salary for this role at the time of posting is $115000 - $135000. This range is specific to NYC and multiple factors are considered in making compensation decisions including but not limited to: skill set experience and training certifications; etc. This is an exempt position. If your requirements fall outside of this range you are still welcome to apply.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.