Associate Director, Creative Strategy

Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.

Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.

At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.

Ready to join us

Influential is seeking an experienced Associate Director Creative Strategy to lead creative ideation and oversee the production of dynamic campaigns for a high-profile portfolio of beauty and skincare brands. The ideal candidate will blend client objectives with insight-driven creativity crafting impactful concepts that breathe life into creator campaigns. Fueled by a deep passion for the beauty industry and a proven expertise in dermatological skincare this position orchestrates the creative strategy from ideation to execution working closely with creators to deliver top-tier creator marketing campaigns.

• Develop creative concepts that differentiate the brand and resonate with the target audience.
• Generate innovative and strategic ideas for beauty campaigns that align with client objectives.
• Determine the optimal media mix and social platform allocation for maximum impact.
• Provide clear guidance to creative and creator teams including Copywriters and Creator Management to ensure that the creative execution aligns with the campaigns strategic vision.
• Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
• Develop key messaging and positioning that effectively communicates the brands value proposition.
• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
• Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
• Collaborate closely with internal teams including Client Solutions Creator Management and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
• Stay current on industry trends emerging technologies and best practices in advertising and creative strategy.

• At least 3-5 years experience in creative strategy marketing/advertising or creator marketing.
• You stay up-to-date on the latest trends and innovations in the social realm.
• Comfortable navigating the nuances of developing creative ideation and strategy for beauty and skincare brands.
• Youre an insanely strong communicator with presentation skills that command attention.
• You must have strong writing skillsbecause youre going to writea lot.
• You have an eye for design/aesthetics.
• You have a bias for action and dont wait to improve our teams output.
• Youre comfortable creating organization and processes where none may already exist.
• Bachelors Degree or equivalent experience.
• Startup experience is strongly preferred.
• Extremely proficient in Google Slides and PowerPoint.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.