Associate Director, Commercial AI and Advanced Analytics

Working with Us
Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: Associate Director Commercial AI and Advanced Analytics is responsible for delivering advanced commercial measurement and decision intelligence across BMS brands and therapeutic areas. This role owns the design execution and operationalization of advanced Marketing Mix (MMx) causal and optimization analytics that inform investment decisions omnichannel strategy and performance optimization.

This position is highly handson and executionfocused combining strong technical depth in marketing analytics with the ability to translate complex modeling outputs into clear actionable recommendations for Marketing Brand Omnichannel Field and Finance partners. The Associate Director operates within an enterprise analytics framework aligning with TA Analytics Leads and centralized platforms while ensuring highquality ontime delivery of insights that directly impact brand strategy and ROI.

Responsibilities:

Deliver Advanced Marketing & Commercial Measurement

• Own endtoend development and execution of advanced Marketing Mix (MMx) and Key Driver Analyses (KDA) to support brand planning budget optimization and performance assessment.
• Apply advanced modeling techniques to quantify incremental impact across channels (sales force digital TV congresses patient programs).
• Translate modeling outputs into clear business implications for brand strategy media mix and investment allocation.
• Support annual brand planning inyear optimization and scenario analysis using MMx outputs.

Build & Operate Advanced MMx Capabilities

• Design and run advanced MMx models using Bayesian Huber etc. approaches including:
  • Adstock and carryover modeling
  • Saturation and diminishing returns curves
  • Distributed lag and non-linear response functions
  • Crosschannel interaction effects
• Develop scalable and repeatable MMx pipelines aligned with enterprise standards and automated platforms.
• Partner with centralized teams to integrate MMx into selfservice and agentenabled analytics solutions.
• Ensure models are explainable auditable and fit for use in a regulated pharmaceutical environment.

Agentic & AlwaysOn Insights Delivery

• Contribute to the design and execution of agentic and alwayson insights capabilities that provide continuous decision support to Brand Omnichannel and Field teams.
• Operationalize MMx KDA and causal models into alwayson analytics pipelines with defined refresh cadence data quality checks and monitoring.
• Structure model outputs (drivers sensitivities scenarios constraints) to be consumable by AIenabled decision tools and agentbased workflows.
• Support what changed / why and forwardlooking recommendation logic using causal and driverbased methods.
• Ensure transparency lineage and explainability from data model insight recommendation with appropriate humanintheloop review.
• Define and maintain the Key Business Questions (KBQ) framework and business context layer bridge business intent with the underlying technical semantic layer.
• Partner with centralized platform engineering and Hyderabad teams to define inputs features and guardrails for agentenabled insights.
• Design insights to be rolebased actionable and embedded into brand planning optimization and omnichannel execution workflows
• Drive adoption of agentic AI tools through role-based training and structured feedback; serve as the primary business point of contact and channel user feedback into roadmap iteration.

Governance Compliance & Quality

• Adhere to data privacy AI governance and model validation standards (HIPAA GDPR/CCPA internal AI controls).
• Maintain clear documentation of assumptions methods and limitations.
• Participate in model reviews and audits with Legal Privacy and Governance stakeholders.

Stakeholder Partnership

• Act as a trusted analytics partner to Brand Marketing Omnichannel Field and Finance teams.
• Present insights in concise businessfirst narratives suitable for brand leadership and planning forums.
• Support TA Analytics Leads by sharing best practices templates and modeling approaches.

Qualifications:

• Advanced degree in Statistics Economics Data Science Operations Research or a related quantitative field.
• Minimum 5 years of experience in pharmaceutical commercial analytics with direct ownership of MMx / MMM and causal analysis or advanced ML models.
• Proven experience supporting brand strategy budget planning and performance measurement.
• Handson expertise in advanced Marketing Mix Modeling including:
  • Bayesian and hierarchical modeling frameworks
  • Adstock lag and saturation modeling
  • Nonlinear optimization and scenario simulation
• Strong background in causal inference and incrementality measurement such as:
  • Geoexperiments and matchedmarket tests
  • Synthetic control methods
  • Uplift / incremental response modeling
• Proficiency in Python and/or R for statistical modeling feature engineering and automation.
• Solid SQL skills and experience working with large multisource pharma datasets.
• Experience with cloud analytics platforms (e.g. Databricks Snowflake) and production data pipelines.
• Familiarity with MLOps version control and model lifecycle management.
• Ability to translate analytical requirements into agent specifications KBQ frameworks and context layer definitions
• Experience leading or executing UAT for analytics or AI-enabled platforms including test plan design execution and stakeholder coordination
• Ability to explain complex models and uncertainty to nontechnical stakeholders.
• Comfortable working with ambiguity able to make sound analytical and business judgments when problem definitions data or requirements are not fully defined
• Product-minded analytical thinker able to bridge the gap between analytical rigor and user experience design

Domain & Platform Knowledge

• Strong understanding of pharma commercial data (claims APLD specialty pharmacy promotional and digital engagement data).
• Experience integrating analytics with BI tools and decision workflows.
• Exposure to AIenabled or automated analytics platforms is a plus (agentic systems not required but beneficial).
• Demonstrated ability to drive end-user adoption of new analytics or AI tools through training enablement and change management

#CASA

If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job such as required skills where the job is performed the employees work schedule job-related knowledge and experience. Final individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits please visit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical pharmacy dental and vision care.

• Wellbeing Support: Programs such as BMS Well-Being Account BMS Living Life Better and Employee Assistance Programs (EAP).

• Financial Well-being and Protection: 401(k) plan short- and long-term disability life insurance accident insurance supplemental health insurance business travel protection personal liability protection identity theft benefit legal support and survivor support.

Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited with manager approval 11 paid national holidays (not applicable to employees in Phoenix AZ Puerto Rico or Rayzebio employees)

• Phoenix AZ Puerto Rico and Rayzebio Exempt Non-Exempt Hourly Employees: 160 hours annual paid vacation for new hires with manager approval 11 national holidays and 3 optional holidays

Based on eligibility* additional time off for employees may include unlimited paid sick time up to 2 paid volunteer days per year summer hours flexibility leaves of absence for medical personal parental caregiver bereavement and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours depending on the nature of their work and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors leased workers and other service providers are not eligible to participate in the program.

Uniquely Interesting Work Life-changing Careers
With a single vision as inspiring as Transforming patients lives through science every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture promoting global participation in clinical trials while our shared values of passion innovation urgency accountability inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential site-by-design field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles onsite presence is considered an essential job function and is critical to collaboration innovation productivity and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application or in any part of the recruitment process direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position please visit this page for important additional information: Protection

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