Associate Director, Client Solutions, Analytics

Agency:

Job Function:

Job Subfunction:

Job Description:

External facing responsibilities:

Client Analytics Leadership

• Develop a deep understanding of the clients commercial strategy therapeutic areas competitive landscape and business objectives across both HCP and DTC initiatives.
• Serve as the day-to-day analytics lead supporting client discussions around campaign performance measurement strategy and optimization.
• Ensure analytics outputs are translated into clear compelling and actionable business recommendations.
• Present campaign performance reviews measurement updates QBRs POVs and strategic recommendations to client teams.

Measurement Strategy & Execution

• Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
• Define KPIs aligned to business objectives including:
  • Qualified HCP reach
  • Audience quality
  • Patient engagement
  • NBRx and TRx performance
  • Brand adoption
  • Omnichannel engagement
• Ensure campaign measurement aligns with commercial objectives and optimization opportunities.

Healthcare Analytics & Audience Intelligence

• Partner with Audience Intelligence teams to support:
  • Physician-Level Data (PLD) analysis
  • Audience segmentation
  • HCP targeting
  • Patient journey analytics
  • Audience quality measurement
• Help identify opportunities to improve audience engagement and media effectiveness.

Campaign Analytics & Optimization

• Generate actionable insights using campaign performance audience data and business outcomes.
• Design and support measurement approaches including:
  • Incrementality testing
  • Cross-channel attribution
  • Audience quality analysis
  • Digital optimization
• Recommend optimization opportunities across media channels audiences creative and investment strategies.

Internal facing responsibilities:

Analytics Delivery Leadership

• Manage day-to-day analytics workflows across HCP and DTC initiatives.
• Ensure timely delivery of recurring and ad hoc analytics requests.
• Coordinate analytics deliverables across Business Analytics Audience Intelligence Data Science and Data Management teams.
• Identify opportunities to improve operational efficiency and analytics delivery.

Cross-Functional Collaboration

• Partner closely with:
  • Planning
  • Investment
  • Audience Intelligence
  • Data Science
  • Data Management
  • Client Solutions
• Ensure analytics outputs are integrated into campaign planning optimization and commercial decision-making.

Team Leadership

• Lead mentor and coach Analysts and Managers.
• Support development of technical analytical and client consulting capabilities.
• Review analytical outputs to ensure quality consistency and business relevance.

Measurement Best Practices

• Help develop standardized approaches for:
  • Measurement planning
  • Omnichannel reporting
  • Audience analytics
  • Business storytelling
  • Campaign optimization
• Contribute to healthcare analytics playbooks and agency best practices.

Continuous Learning

• Stay current on developments in:
  • Healthcare marketing
  • Pharmaceutical commercialization
  • Omnichannel engagement
  • Audience Intelligence
  • AI-enabled analytics
  • Marketing Science

Healthcare Marketing Analytics

• Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.
• Strong understanding of:
  • HCP media ecosystems
  • Patient marketing
  • Omnichannel engagement
  • Commercial healthcare analytics

Measurement & Analytics

Experience with:

• Campaign measurement
• Cross-channel attribution
• Incrementality testing
• Marketing Mix Modeling (working knowledge)
• Audience quality measurement
• KPI development
• Media effectiveness measurement
• Campaign optimization

Healthcare Data

Working knowledge of:

• Physician-Level Data (PLD)
• Claims data
• Prescription data (NBRx/TRx)
• First-party customer data
• Identity frameworks
• Data clean rooms
• Healthcare audience datasets

Communication

• Excellent written and verbal communication skills.
• Strong presentation and storytelling abilities.
• Ability to simplify complex analytical concepts for non-technical audiences.

• Bachelors degree in Statistics Economics Engineering Computer Science Mathematics Business Marketing or related quantitative discipline.
• 68 years of experience in marketing analytics healthcare analytics media analytics management consulting or marketing science.
• Experience supporting pharmaceutical or healthcare clients preferred.
• Experience developing campaign measurement strategies across HCP and DTC initiatives.
• Familiarity with agency-side media planning and execution.
• Experience with Tableau SQL Excel and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.

USD 120000 - 140000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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