Associate Director, Channel Strategy Media (US)

• Coordinated Channel Strategy: Support the development of a connected channel strategy across the US market linking paid owned earned and emerging digital channels to business objectives and brand priorities.
• Media Planning: Help brands shift from siloed decisions to journey-led planning across key audiences including healthcare professionals and patients to increase relevance and performance.
• Cross-Functional Alignment: Partner with business collaborators brand teams media web content CRM analytics customer experience and agency partners to align channel strategy to portfolio needs and drive coordinated execution.
• Digital Presence Evolution: Develop recommendations for how our digital footprint should adapt to changing customer behavior AI-powered discovery evolving search patterns and the need for authoritative well-structured content.
• Frameworks and Governance: Support the creation of channel strategy frameworks playbooks and governance principles that improve consistency compliance and scalability across brands and business units.
• Investment and Prioritization: Contribute analysis and recommendations on channel mix prioritization and budget allocation based on customer needs market dynamics business goals and performance insights.
• Measurement and Optimization: Partner with analytics and marketing sciences to support measurement frameworks important metric development and continuous optimization ensuring channel decisions are evidence-based.
• Innovation Scouting: Identify and evaluate opportunities across media models digital experiences content distribution personalization and AI-enabled engagement to unlock growth and efficiency.
• Program Management: Enable teamwork across internal teams and agencies providing day-to-day coordination material development synthesis of inputs and progress tracking to keep workstreams on pace and on target.

• Bachelors degree.
• Experience in channel strategy media strategy paid media web CRM digital customer engagement or related disciplines.
• Experience supporting cross-functional strategic initiatives in a complex matrixed organization.
• Strong understanding of how channels work together across the customer journey including media strategy web strategy search content ecosystems CRM and digital customer engagement.
• Experience translating business and customer needs into clear recommendations and actionable plans.
• Experience with measurement and performance evaluation including KPI development and use of data to guide decisions.
• Strong stakeholder management communication and collaboration skills.

• Experience in a regulated industry preferably healthcare life sciences or pharmaceuticals.
• Understanding of US healthcare marketing including HCP and patient engagement in a compliant environment.
• Understanding of AI-enabled discovery evolving search behaviors and the role of authoritative content in visibility and trust.
• Familiarity with paid owned and earned channel planning.
• Experience working with agencies analytics partners and cross-functional commercial teams.
• Knowledge of digital analytics media measurement web performance dashboarding and strategic planning tools and approaches.

Date Posted

Closing Date

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