Associate Director, Business Analytics

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the clients strategic issues initiatives and the competitive position.

• Ensurethatanalyticsefforts lead to clearcompellingand actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.

• Participatein the measurement plan development and execution.

• Ensuretimelyfollow through on all scheduled and ad hoc deliverables.

• Generateand communicating clearcompellingand actionableinsights;constructing insightful narratives through sophisticated analytic techniques.

• Recommend and implement research that will aid in the consumer insight gathering and strategic process.

• Identifyopportunities to continuously improve processes.

• Lead mentorand train analysts and managers.

• Present reports POVs and other materials to clients on a regular basis over the phone and in person.

• Contribute to the consumer segmentation and audience identification/exploration processes.

• Design tests to measure the incremental impact of media on business outcomes.

• Manage cross-functional day-to-day tasks ensuring understanding of proper priorities knowing when to ask for help.

Internal facing responsibilities:

• Manage cross-functional day-to-day tasks ensuring understanding of proper priorities knowing when to ask for help.

• Partner with the Planning and Investment teams on annual budget setting media plan development and ongoing budget / plan optimization.

• Lead and mentor direct reports:continually assess capabilities provide a roadmap for career growth and institute goals to build / expand skills.

• Keep in front of industrytrends and developments by conducting researchandengaging in training.
  

Required Skills

• Industry Knowledge in marketinganalyticsand data

• Experience inintegratedmarketing related to media and/or customer journey development including budgeting revenue forecasting ROI development.

• Demonstrated knowledge inaudience-based marketing and data-driven advertising

• Solution development: analytic skills critical thinking and clarifying strategic & operational issues as relates to dataand analytics. Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulate engaging and straightforward and above all can effectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

• Ability to train and coach colleagues for growth: being organized and detail oriented prioritizing work business writing & presenting conducting analysis and project management (scope budgeting timing)

• Comfortable working in ambiguous situations
  

Education and Experience

• A university degreeand5-7years ofdata and analyticsexperience in advertising management consulting marketing ordigitalconsulting

• Knowledge of agency-side media campaign planning and execution process is desirable but not required