Hi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.
Named a Most Innovative Agency three years running () by Campaign US our work reflects a proven ability not just to anticipate whats coming but to help our clients actively shape the future. No matter the trend or cultural moment delivering real business impact wouldnt be possible without our people. We bring together curious driven and diverse thinkers who challenge convention push boundaries and hold a high bar for creative excellence.
If youre motivated to work alongside top performers push the boundaries of whats possible and help define where technology business and marketing are headed nextthis is the place to do it.
Join us at .
Overview
The Associate Director Audience Strategy for Data & Platforms serves as the strategic lead for audience planning across theclients life insurance lineof business. This role is responsible for developing audience frameworks that connect business objectives consumer behavior first-party data market opportunities media investment and measurement.
The role sits at the intersection of strategy analytics media and customer intelligence. The Associate Director translates complex audience insights into actionable growth strategies that improve awareness consideration lead generation andproductgrowth.
This leader will partner closely with key stakeholders analytics teams media strategy and activation teams to ensure audience decisions are grounded in data and aligned to enterprise priorities.
Please note: This is a 4 month freelance engagement. Candidates will be considered for conversion to fulltime.
Responsibilities
Audience Strategy & Segmentation
Develop audience segmentation frameworks for the clients business.
Define priority growth audiences and market opportunities.
Identify underserved high-value and emerging audience segments.
Build audience strategies that support awareness consideration quote and purchase objectives.
Translate business goals into audience-first marketing approaches.
Audience Intelligence
Synthesize first-party syndicated research and behavioral data into strategic recommendations.
Develop a deep understanding of member and prospect needs motivations barriers and decision journeys.
Identify shifts in consumer behavior and market dynamics.
Create executive-ready audience insights and opportunity assessments.
Growth & Opportunity Planning
Quantify audience growth opportunities and addressable market potential.
Partner with analytics teams to identify gaps in reach penetration and engagement.
Help prioritize investment decisions based on audience value and business impact.
Develop recommendations on sufficient audience coverage and investment thresholds.
Activation Strategy
Partner with media and platform teams to ensure audience strategies areactivation-ready.
Define audience frameworks that can be activated consistently across channels.
Assessaudienceoverlap incremental reach frequency and efficiency.
Guide audience governance and audience operating model development.
Measurement & Learning
Partner with analytics and measurement teams to establish audience-level success metrics.
Evaluate audience performance and identify optimization opportunities.
Translate measurement findings into actionable business recommendations.
Drive audience test-and-learn agendas.
Client & Team Leadership
Serve as a strategic advisor to senior client and agency stakeholders.
Lead audience strategy workstreams across multiple initiatives.
Present recommendations to executive audiences.
Qualifications
7-9 years of experience in audience strategy consumer intelligence marketing strategy media strategy analytics or insights.
Heavy hands-on experience in programmatic proficient in MRI and leans into audience tech.
Deep understanding of segmentation methodologies customer journeys and audience planning.
Experience leveraging first-party data syndicated research behavioral data and measurement solutions to inform growth strategies.
Hands-on experience working with audience and identity platforms such as EpsilonLiveRamp Acxiom Snowflake Adobe Experience Platform clean rooms or equivalent solutions.
Understanding of audience onboarding identity resolution addressable activation and audience measurement frameworks.
Strong strategic thinking and analytical problem-solving skills.
Ability to translate complex data into clear business recommendations and executive-ready narratives.
Experience presenting to senior client stakeholders and influencing cross-functional decision making.
Success Measures
Development of actionable audience segmentation frameworks.
Identification of new growth audiences and market opportunities.
Improved alignment between audience strategy media investment and measurement.
Increased adoption of audience-first decision making across the organization.
Clear linkage between audience strategy and business outcomes.
Additional Information
The Power of One starts with our people! To do powerful things we offer powerful best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more Matching Gifts programs Flexible working arrangements Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $53.99 - USD $73.85/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law compensation will be determined based on the skills qualifications and experience of the applicant along with the requirements of the position and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles the Company will offer medical coverage dental vision disability 401k and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/2026.
Required Experience:
Director
Company DescriptionHi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track re...
Company Description
Hi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.
Named a Most Innovative Agency three years running () by Campaign US our work reflects a proven ability not just to anticipate whats coming but to help our clients actively shape the future. No matter the trend or cultural moment delivering real business impact wouldnt be possible without our people. We bring together curious driven and diverse thinkers who challenge convention push boundaries and hold a high bar for creative excellence.
If youre motivated to work alongside top performers push the boundaries of whats possible and help define where technology business and marketing are headed nextthis is the place to do it.
Join us at .
Overview
The Associate Director Audience Strategy for Data & Platforms serves as the strategic lead for audience planning across theclients life insurance lineof business. This role is responsible for developing audience frameworks that connect business objectives consumer behavior first-party data market opportunities media investment and measurement.
The role sits at the intersection of strategy analytics media and customer intelligence. The Associate Director translates complex audience insights into actionable growth strategies that improve awareness consideration lead generation andproductgrowth.
This leader will partner closely with key stakeholders analytics teams media strategy and activation teams to ensure audience decisions are grounded in data and aligned to enterprise priorities.
Please note: This is a 4 month freelance engagement. Candidates will be considered for conversion to fulltime.
Responsibilities
Audience Strategy & Segmentation
Develop audience segmentation frameworks for the clients business.
Define priority growth audiences and market opportunities.
Identify underserved high-value and emerging audience segments.
Build audience strategies that support awareness consideration quote and purchase objectives.
Translate business goals into audience-first marketing approaches.
Audience Intelligence
Synthesize first-party syndicated research and behavioral data into strategic recommendations.
Develop a deep understanding of member and prospect needs motivations barriers and decision journeys.
Identify shifts in consumer behavior and market dynamics.
Create executive-ready audience insights and opportunity assessments.
Growth & Opportunity Planning
Quantify audience growth opportunities and addressable market potential.
Partner with analytics teams to identify gaps in reach penetration and engagement.
Help prioritize investment decisions based on audience value and business impact.
Develop recommendations on sufficient audience coverage and investment thresholds.
Activation Strategy
Partner with media and platform teams to ensure audience strategies areactivation-ready.
Define audience frameworks that can be activated consistently across channels.
Assessaudienceoverlap incremental reach frequency and efficiency.
Guide audience governance and audience operating model development.
Measurement & Learning
Partner with analytics and measurement teams to establish audience-level success metrics.
Evaluate audience performance and identify optimization opportunities.
Translate measurement findings into actionable business recommendations.
Drive audience test-and-learn agendas.
Client & Team Leadership
Serve as a strategic advisor to senior client and agency stakeholders.
Lead audience strategy workstreams across multiple initiatives.
Present recommendations to executive audiences.
Qualifications
7-9 years of experience in audience strategy consumer intelligence marketing strategy media strategy analytics or insights.
Heavy hands-on experience in programmatic proficient in MRI and leans into audience tech.
Deep understanding of segmentation methodologies customer journeys and audience planning.
Experience leveraging first-party data syndicated research behavioral data and measurement solutions to inform growth strategies.
Hands-on experience working with audience and identity platforms such as EpsilonLiveRamp Acxiom Snowflake Adobe Experience Platform clean rooms or equivalent solutions.
Understanding of audience onboarding identity resolution addressable activation and audience measurement frameworks.
Strong strategic thinking and analytical problem-solving skills.
Ability to translate complex data into clear business recommendations and executive-ready narratives.
Experience presenting to senior client stakeholders and influencing cross-functional decision making.
Success Measures
Development of actionable audience segmentation frameworks.
Identification of new growth audiences and market opportunities.
Improved alignment between audience strategy media investment and measurement.
Increased adoption of audience-first decision making across the organization.
Clear linkage between audience strategy and business outcomes.
Additional Information
The Power of One starts with our people! To do powerful things we offer powerful best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more Matching Gifts programs Flexible working arrangements Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $53.99 - USD $73.85/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law compensation will be determined based on the skills qualifications and experience of the applicant along with the requirements of the position and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles the Company will offer medical coverage dental vision disability 401k and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/2026.
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark
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