Associate Director, Applied AI Strategy

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain from consulting to execution combining marketing transformation and digital business transformation. Through a unified and fluid organization Publicis Groupe partners with its clients across communication media data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries Publicis Groupe employs around 103000 professionals.

A leader who sets the vision and standards for AI agent and skill development on the MRCL (Marcel) platform leveraging deep expertise in media data and AI-native building to audit complex business processes and architect them into scalable measurable workflows. Manages and develops a team while designing vertical-specific platform and service solutions and leading cross-functional consulting-style projects to scale adoption of AI offerings across data media and marketing.

• Vertical Solution Design:Shape vertical-specific solutions by translating key business needs into AI workflows using platform functionality DSAI models partners and net-new builds.
• Path-to-Solution Evaluation:Assess whether to adapt existing cross-vertical capabilities or design bespoke client or vertical flows to solve client problems.
• Cross-Functional Scoping:Drive collaboration with Product Strategy Engineering Data Science and Delivery to scope price and structure proposals.
• Storytelling & Demos:Present use cases that map client challenges to platform capabilities using storytelling and live demos to earn partner consensus.
• Commercial Alignment:Align on commercial models and timelines that meet client expectations while advancing CoreAI program goals.
• Roadmap Influence:Bring vertical context into platform roadmaps by translating client and market needs into clear product input.
• Feedback Loop Management:Surface common client challenges and friction points from delivery to guide future enhancements and prioritize scalable use cases.
• Internal Enablement:Develop and present solution overviews narratives and learning materials to enable internal teams and support new business pursuits.

• BA/BS in Business Economics or a strategy-related discipline.
• 4-5 years of relevant experience in marketing and media agencies or adjacent organizations (ad-/mar-tech consultancies client-side marketing).
• Proficiency in analyzing workflows and processes and making strategic recommendations aligned with business objectives.
• Experience with cloud environments and marketing technology solution design projects.
• Creative problem solver with strongintuitionand structured thinking.
• Strong interpersonal and collaboration skills; highly resourceful team player.
• Excellent creative problem solver using both data and intuition for decision-making.
• Experience working with co-located and virtual teams.
• Impeccable time management and strong judgment on high-priority confidential initiatives.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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