Associate Director, AI Marketing Enablement

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Horsham Pennsylvania United States of America Titusville New Jersey United States of America

Job Description:

Johnson & Johnson Innovative Medicine is recruiting for an Associate Director AI Marketing Enablement to be located in Horsham PA or Titusville NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way.

Learn more at As Associate Director AI Marketing Enablement you will not only scale the adoption of AI-powered marketing capabilities but you will also help define how marketers work in the future. You will partner directly with brand teams to activate and operationalize the enterprise AI marketing roadmap translating emerging capabilities into real-world impact.

You will serve as the dedicated enablement lead for a specific therapeutic area (e.g. IMM ONC NS) driving how AI marketing capabilities are adopted and applied across its brands.

You will act as a bridge between innovation and execution - bringing new ideas to life challenging the status quo and continuously pushing teams to rethink how work gets done. This role requires curiosity experimentation and a bias for action in a fast-evolving space.

Success in this role requires strong strategic thinking influence without authority and a passion for learning and applying new technologies. The ideal candidate is comfortable navigating ambiguity testing and iterating and driving measurable impact in a highly regulated environment.

This position will report to the Director AI Marketing Innovation.

Impact you will Drive

• Shape the future of AI-enabled marketing within Johnson & Johnson
• Turn emerging capabilities into scalable real-world applications
• Deliver measurable impact through speed efficiency and improved quality
• Challenge legacy ways of working and introduce more effective approaches
• Build repeatable models that scale across brands and therapeutic areas

Capability Design & Activation

• Own the strategic design and direction of AI marketing capabilities within a specific therapeutic area
• Define how capabilities should be applied across brands establishing scalable models standards and best practices
• Guide enablement and adoption by partnering with brand teams ensuring capabilities are effectively integrated into workflows without direct execution
• Champion adoption by demonstrating clear business value and challenging traditional ways of working
• Identify prioritize and scale high-impact use cases that advance how AI is applied in marketing
• Continuously evolve capabilities and approaches using a test-and-learn mindset
• Monitor adoption and performance trends to identify gaps remove barriers and inform optimization
• Translate insights into clear strategic recommendations that drive measurable impact at scale

Strategic Enablement & AI Evolution

• Shape how AI capabilities are applied within the therapeutic area by identifying high-impact opportunities and challenging the status quo
• Stay continuously up to date on the rapidly evolving AI landscape serving as a subject matter expert on best-in-class GenAI/AI marketing capabilities
• Bring forward emerging trends tools and innovations to evolve how marketing operates
• Partner with leadership TA stakeholders other enablement leads and product teams to prioritize and shape the future of marketing
• Contribute to and help shape AI governance and responsible adoption frameworks across marketing
• Define the future-state vision for AI-enabled marketing within the therapeutic area and translate it into actionable plans
• Build strong relationships with brand teams to drive engagement trust and sustained adoption

Cross-Functional Orchestration & External Perspective

• Serve as the key connector across marketing MLR IT product teams and external partners
• Manage external vendors while ensuring alignment to J&J priorities and long-term capability strategy (best in class capabilities)
• Continuously scan the external market for emerging AI capabilities tools and partners to ensure best-in-class solutions and avoid vendor lock-in
• Represent therapeutic area marketing teams to ensure capabilities align with business needs and priorities
• Identify workflow gaps and reimagine processes to improve efficiency and effectiveness
• Support pilots testing and phased rollouts to ensure successful deployment

Organizational Enablement & Change Strategy

• Define and clearly articulate the teams role and value within the organization
• Position the team as strategic leaders and trusted SMEs in AI marketing transformation
• Develop the strategy for change management and capability adoption including how teams are enabled (in partnership with training and L&D teams)
• Collaborate across cross-functional teams (AI strategy product/workbench content ops media) to reinforce a connected end-to-end AI marketing ecosystem
• Help shape the teams long-term positioning growth opportunities and impact within the organization

Education:

• A minimum of a Bachelors degree is required. An advanced degree is preferred.

Required:

• Minimum of 7-8 years of experience in marketing digital marketing marketing operations or commercialization within pharmaceutical biotech or healthcare industries
• Demonstrated experience operationalizing marketing capabilities or technologies within brand teams or business units
• Strong understanding of marketing workflows content lifecycle and campaign execution in a regulated environment
• Proven ability to translate ambiguous business needs into practical scalable solutions
• Experience working cross-functionally with marketing medical/legal/regulatory (MLR) IT and external partners
• Demonstrated curiosity and self-driven learning in emerging technologies AI or digital capabilities
• Ability to influence without authority and build strong trust-based relationships across a matrixed organization
• Strong analytical and problem-solving skills with the ability to use data to measure adoption and inform decisions
• Excellent communication skills with the ability to simplify complex concepts into clear actionable guidance for marketers

Preferred:

• Experience supporting or enabling marketing technology digital transformation or AI-driven initiatives
• Familiarity with content supply chain MLR processes and approval workflows
• Experience working with or managing external vendors agencies or technology partners
• Strong understanding of marketing platforms and tools (e.g. Workfront Adobe DAM Figma Veeva)
• Experience experimenting with or applying generative AI tools in marketing content creation or workflows
• Demonstrated success driving change management and adoption at the team or business unit level
• Experience contributing to pilot programs capability rollouts or scaled deployments
• MBA or advanced degree preferred

Other:

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via internal employees contact AskGS to be directed to your accommodation resource.

#LI-Hybrid

Required Skills:

Preferred Skills:

Brand Marketing Brand Positioning Strategy Business Alignment Business Storytelling Business Valuations Cross-Functional Collaboration Customer Intelligence Data Analysis Data-Driven Decision Making Digital Strategy Execution Focus Financial Analysis Go-to-Market Strategies Industry Analysis Market Research Negotiation Organizing Problem Solving Product Development Lifecycle Product Portfolio Management Product Strategies Program Management Strategic Thinking Tactical Planning Technical Credibility

The anticipated base pay range for this position is :

$122000.00 - $212750.00

Additional Description for Pay Transparency:

Subject to the terms of their respective plans employees are eligible to participate in the Companys consolidated retirement plan (pension) and savings plan (401(k)).

Subject to the terms of their respective policies and date of hire employees are eligible for the following time off benefits:

Vacation 120 hours per calendar year

Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado 48 hours per calendar year; for employees who reside in the State of Washington 56 hours per calendar year

Holiday pay including Floating Holidays 13 days per calendar year

Work Personal and Family Time - up to 40 hours per calendar year

Parental Leave 480 hours within one year of the birth/adoption/foster care of a child

Bereavement Leave 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

Caregiver Leave 80 hours in a 52-week rolling period10 days

Volunteer Leave 32 hours per calendar year

Military Spouse Time-Off 80 hours per calendar year

For additional general information on Company benefits please go to: - Experience:

Director