Associate Director, Advanced Analytics

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Job Description:

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for LOréal USA delivering an industry-leading agency solution that drives business growth and transformation. For over a century LOréal has devoted its energy innovation and scientific excellence solely to one vocation: Creating Beauty with the main goal of offering each and every person around the world the best of beauty in terms of quality efficacy safety sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab our mission is to co-create whats next and our team possesses modern media commerce and analytical skillsets to keep pace with the rapidly changing ecosystem. We are passionate about beauty media data and technology. With deep expertise in data and technology we design audience-first full-funnel and omni-channel strategies to achieve LOréals mission: Create the Beauty that moves the world.

The Advanced Analytics team is pivotal to delivering marketing science in the modern agency. Tightly integrated within BCL and LOréal we collaborate across strategy investment and brand teams to deliver cutting-edge solutions that blend scientific rigor with commercial applicability.

ROLE DESCRIPTION

EXTERNAL-FACING RESPONSIBILITIES

• Build causal experimentation models to advance LOréals learning agenda.
• Co-develop best-in-class statistical learning techniques with the LOréal Advanced Analytics team to solve complex media challenges.
• Partner with Planning & Investment teams to provide both hands-on and strategic analytics support across the entire campaign lifecycle.
• Demonstrate excellent project management skills with the ability to set goals meet deadlines and act with a strong sense of urgency without compromising executional excellence.

INTERNAL-FACING RESPONSIBILITIES

• Develop the Advanced Analytics practice knowledge repository and provide guidance to junior members of the team to support the vision.
• Elevate the current analytics methodology by building replicable statistical frameworks that adhere to scientific rigor while maintaining commercial applicability.
• Provide support in media strategy measurement and optimization requiring expertise in advanced analytics work with a special focus on marketing mix models (MMMs).

EDUCATION AND EXPERIENCE

• University degree in a quantitative field like Statistics Math Physics Economics Computer Science or Engineering with 5 years of experience (advanced degree preferred).
• Professional background in a media agency in-house marketing team or management consulting firm (strongly preferred).
• Experience applying advanced analytics within a media environment to solve business problems including proficiency in coding (e.g. Python R SQL) querying databases and statistical analysis.
• Deep understanding of Bayesian approaches causal experimentation media mix modeling and their commercial application.

ABOUT YOU AND US!

• You have an insatiable appetite for learning thrive in a fast-paced environment and bring a positive attitude to any circumstance.
• You value culture. We are big on creating a fun environment where intellectual curiosity thrives and being a team player isnt just nice-to-haveits central to our ethos.
• You balance collaboration with conviction. You know when to challenge the norm and when to disagree and commit.
• Most importantly you love analytics! If this describes you we want to hear from you!

New York: $70000.00-$135000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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