Associate Consultant

MPHASIZE turns marketing into measurable business growth. For more than 15 years we have helped leaders move beyond intuition and prove how marketing drives revenue and enterprise value. As brand economists we apply econometrics game theory and predictive modeling to connect marketing investment marketing mix customer signals and market dynamics to business outcomes. We help organizations identify which marketing activities create impact and how that impact translates into revenue and long-term value. This clarity enables teams to invest with confidence scale what works and adapt as conditions change. With experience across Fortune 50 and complex global organizations MPHASIZE has helped brands observe an average 15% lift in marketing returns and a 3% lift in overall revenue.

Associate Consultant (m)PHASIZE

About

Marketing is the cornerstone of brand growth yet a financial investment. Accordingly brands assess marketings influence on sales/profit brand equity and financial brand value. (m)PHASIZE is a brand analytics and marketing effectiveness consultancy that guides every marketing investment to count. Our clients discover what marketing budget mix messaging and positioning would outperform the competition. Our Fortune 1000 clients have experienced 15% or more improvements in marketing returns whereas fast-growing start-ups have accelerated their market positioning with a cumulative increase in marketing returns.

Who youll work with

Imagine a role that challenges and grows your critical thinking problem-solving and analytical creativity. You will tackle intriguing business and marketing problems alongside warm supportive and bright colleagues. The team at (m)PHASIZE consists of brand analytics and marketing effectiveness consultants with an average of ten years of experience in identifying marketing budgeting and positioning that help clients outperform their competition.

What youll do

As an Associate Consultant youll combine analytical business management creative thinking interpersonal and leadership skills developing each over time. Be in the thick of the actions to business and marketing questions like:

• How much should I invest in marketing to meet business goals
• What brands products and seasons were most profitable and why
• What marketing levers do I increase or decrease to enhance overall profitability
• What competitive cultural economic perceptional and social factors influence sales gain or loss
• What marketing budget mix and positioning help meet business goals

To address these critical questions you will become adept in:

• Mathematical modeling
  • Creating econometric models to estimate marketing-driven sales and return on investment (ROI)
  • Implementing machine learning (ML) to forecast consumer response and future ROIs
  • Diagnosing mathematical integrity and actionable business implications from model results
• Business and marketing insights
  • Identifying brand category and competitive information that explains clients sales
  • Evaluating media budget media mix and media buys to address sales from media
  • Assessing target customers and audience to shape future brand and media strategies
• Business communication and project management
  • Interviewing clients teams and marketing partners
  • Training of effective and succinct presentation abilities
  • Timely tracking of data and information gathering and delivery of modeling projects

About you

General prerequisites

• Recent graduate with two or less years of experience in data science consulting or marketing analytics
• A team player who is also an independent thinker; recognition that value comes from a collective effort
• Strong analytical skills with curiosity and a willingness to think the impossible
• Deadline-driven organized and capable of multi-tasking
• Strong verbal and written skills with an interest in presentations

Preferred background

• Coursework in econometrics machine learning multivariate analysis and/or time series analysis
• Proficiency or familiarity with open-source modeling languages such as R or Python
• Proficiency or familiarity with data and spreadsheet tools like MS Excel/PPT SQL and/or Tableau
• Any prior interest or knowledge in marketing science topics and advertising/media data
• A bachelors degree is required; a masters degree in quantitative discipline is a plus

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Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.