Assistant Vice President of Enrollment

Viterbo University invites applications for the position of Assistant Vice President of Enrollment a full-time 12-month exempt leadership position responsible for advancing undergraduate graduate and international enrollment while championing student success and institutional growth.

The Assistant Vice President of Enrollment serves as a key leader in shaping the future of the University by developing and executing innovative enrollment strategies that attract enroll and retain students. This individual will articulate and amplify the Viterbo story our mission academic excellence Franciscan values and transformative student experience to prospective students and families while fostering meaningful relationships across campus and beyond.

The ideal candidate is a collaborative and visionary leader who is passionate about higher education student-centered enrollment practices and data-informed decision making. Working closely with campus partners the AVP will support Viterbos RISE strategic plan by strengthening recruitment and retention efforts promoting institutional sustainability and ensuring an exceptional student experience from first inquiry through graduation.

Essential Duties and Responsibilities

Enrollment Strategy and Leadership

• Develop and execute a comprehensive innovative datainformed enrollment strategy for undergraduate adult learning and graduate programs.
• Advance sustainable enrollment growth while meeting net tuition revenue and student headcount goals.
• Translate institutional mission academic strengths and student outcomes into compelling enrollment strategies that resonate with prospective students and families.
• Identify enrollment trends market opportunities and challenges and recommend innovative approaches to recruitment and program growth.

Storytelling and Institutional Representation

• Serve as a key steward of Viterbos story ensuring consistent authentic messaging across recruitment efforts.
• Guide enrollment communications that clearly articulate the value of a Viterbo education including academic excellence community belonging and student success.
• Inspire prospective students families partners and external stakeholders.
• Drive and aggressively expand relationships with key pipeline partners including two-year colleges diocesan partners and high school pathway programs.

Collaboration and Campus Partnerships

• Lead enrollment efforts with campus partners including but not limited to academic affairs marketing and communications athletics campus ministry student life and diversity equity and inclusion
• Vision with faculty and academic leaders to support program vitality enrollment planning and new program development.
• Foster strong crosscampus relationships to ensure a seamless and studentcentered enrollment experience.

Recruitment Retention and Student Success

• Lead efforts to attract and enroll key student populations.
• Motivate and empower the team to exceed targets through clear goal setting high-impact strategies and innovative results-driven promotions.
• Lead efforts to create an enrollment communications strategy.
• Support strategies that improve student yield retention and persistence in collaboration with campus partners.
• Ensure enrollment practices reflect Viterbos commitment to access inclusion and holistic student support.

Data Assessment and Resource Management

• Establish and monitor key performance indicators to assess enrollment effectiveness and outcomes.
• Use data and analytics to inform enrollment planning forecasting and continuous improvement.
• Provide leadership for effective management of enrollmentrelated budgets personnel and resources.

Leadership and Team Management

• Provide values-based leadership grounded in Viterbos Catholic Franciscan mission and core values of contemplation hospitality integrity stewardship and service.
• Lead mentor and support a high performing enrollment team through clear expectations coaching professional development and accountability fostering an inclusive and collaborative culture.
• Ensure team members understand how their work advances Viterbos mission strategic priorities and commitment to access belonging and student success.
• Perform other duties projects and responsibilities as assigned consistent with the scope and level of the position and in support of the Universitys mission and strategic objectives.

Qualifications and Skills

Education

• Bachelors degree in marketing communications public relations journalism business administration or a related field is required.
• Masters degree preferred.

Experience

• Progressively responsible leadership experience in higher education enrollment management or a closely related area.
• Minimum of three years of supervisory or management experience.
• Demonstrated success in recruitment enrollment strategy marketing or student engagement initiatives.

Skills and Competencies

• Ability to communicate institutional mission and value with clarity authenticity and impact.
• Strong relationshipbuilding and collaborative leadership skills.
• Experience developing and leading strategic enrollment and recruitment initiatives.
• Demonstrated ability to use data to inform decisionmaking and measure success.
• Commitment to inclusion student success and missiondriven leadership.

To Apply: Please complete the online employment application form and upload a letter of interest highlighting your experiences to support your candidacy. CV/resume and three professional references.

About the University: Viterbo University is a Catholic Franciscan liberal arts institution located in scenic La Crosse Wisconsin which has been rated as one of the top places to live in the US. The region features an attractive cost of living beautiful bluffs and coulees three major rivers including the Mississippi River world-class health care and education systems and easy access to major cities in Wisconsin Minnesota and Illinois.

The university does not unlawfully discriminate on the basis of sex or engage in sex discrimination in any education program or activity that the university operates. Title IXs mandate not to discriminate on the basis of sex extends to students employees applicants for employment and other persons in all aspects of the universitys programs activities and operations. Inquiries regarding how Title IX applies to the university may be referred to the university Title IX coordinator to the U.S. Department of Education Office of Civil Rights or to both.

Contact information for the Title IX coordinator is available at

Required Experience:

Exec