Assistant News Director Wmbf

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description:

Do you thrive on the rush of breaking news and the energy of a coastal newsroom Were looking for an Assistant News Director who can lead with urgency coach with heart and own the First Alert brand in one of the most dynamic markets in the country. This isnt just about managing a newsroom; its about inspiring a team to win on every screen from the big TV in the living room to the phone in a tourists hand on the sand. If youre a strategic leader who knows how to turn a weather alert into a multi-platform win and a young reporter into a powerhouse storyteller we want to talk to you.

Duties/Responsibilities include but are not limited to:

Drive the daily win: Lead editorial meetings with a focus on urgency impact and our First Alert brand promise.
Coach and elevate: Spend your day in the trenches with producers anchors and reporters providing the kind of feedback that turns good stories into must-watch content.
Own breaking news: Take the wheel when news breaks coordinating coverage across TV streaming web and social with speed and precision.
Execute multi-platform strategy: Ensure our content isnt just repurposed for digital but crafted specifically for where our audience is watching.
Foster a winning culture: Build a newsroom environment that values collaboration and a relentless drive to be first and best.
Manage the First Alert demand: Lead the newsroom through the high-stakes requirements of our weather and safety branding ensuring we are the most trusted source in the market.

Why Youll Love It Here
Beach life is real: Youll be working in a market where people vacationexpect a fast-paced news cycle fueled by tourism coastal weather and a vibrant community.
Innovation is the norm: At WMBF and Gray Media we dont just talk about the future of news; we build it. Youll have the tools and the autonomy to try new things.
Career launchpad: We take pride in growing our leaders. This role is a massive opportunity to make your mark and move up within a company that values talent.
A team that cares: We work hard but we also know how to enjoy the coastal lifestyle. Youll join a group of journalists who are as passionate about the community as they are about the craft.

Ready to lead the Grand Strands news leader Lets create something amazing together.

Qualifications/Requirements:

Proven leadership: You have 3-5 years of experience as a Senior Producer in a large market or youve already crushed it as an Executive Producer.
Breaking news DMA: You dont just react to breaking news; you lead it with a track record of growing audiences during big moments.
Brand fluency: You deeply understand what a First Alert brand demands and you know how to make it live and breathe in every newscast.
People-first mindset: You have the soft skills to mentor a developing staff while maintaining the high standards a #1 newsroom requires.
Digital-first hybrid: You are just as comfortable talking about streaming metrics and social engagement as you are about over-the-air rundowns.
The essentials: You have a Bachelors degree in Journalism or a related field a valid drivers license and a clean driving record.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with Grays employees ability to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director