Assistant Marketing Manager, Customer Retention Program

Job Description

The Assistant Marketing Manager Customer Retention Program (Sales Brands) will serve as the brand and go-to-market lead across CRP sales brand initiatives with responsibility for cross-tier coordination creative governance and alignment of retail sales-facing touchpoints and integrations. This role will act as the primary conduit for brand creative review and approvals whileidentifyingfuture innovation opportunities and pilot programs that strengthen retention performance and dealer execution.

This role requires strong independent judgment broad cross-functional influence and the ability to lead complex initiatives across multiple brands stakeholders and workstreams with minimal guidance.

Major Duties and Responsibilities

Brand and go-to-market leadership

• Serve as the CRP brand and go-to-market lead across Chevrolet Buick GMC and Cadillac sales brands ensuring alignment to business priorities and consistent execution across customer and dealer-facing initiatives.

• Act as lead partner for GM Financial ensuring alignment across Tier 3 retail related touchpoints partner priorities and CRP execution.

• Lead cross-tier coordination across teams and partners to connect enterpriseTier 1strategieswithTier 3field and dealer execution.

• Translate brandobjectivesinto clear activation priorities communications requirements and execution plans.

• Support sales touchpoints that influence retention outcomes across the customer journey.

Creative governance and approvals

• Own creative governance and brand guideline adherence across CRP sales brand deliverables and touchpoints.

• Serve as the primary conduit for brand creative review and approval processes across cross-functional teams anddealer service provider administrator.

• Provide direction to partners and the Dealer Service Provider Administrator to ensure materials meet branding communication and quality expectations.

• Review outputs to ensure consistency compliance and alignment across assigned programs and audiences.

Innovation and pilot leadership

• Identify shape and lead future innovation opportunities and pilot programs that support CRP effectiveness and dealer engagement.

• Present recommendations pilot plans and key learnings to cross-functional stakeholders in a clear and compelling way.

• Use insights testing and stakeholder feedback to recommend improvements that strengthen program performance and brand execution.

Qualifications

Skills and Abilities

• 5 years of experience in marketing or related field

• Strong experience leading cross-functional marketing programs in a matrixed organization.

• Ability to influence without direct authority and build alignment across brands functions and leadership levels.

• Strong understanding of go-to-market planning CRM dealer-facing marketing and lifecycle or retention strategy.

• Excellent oral written and presentation skills.

• Strong branding and creative judgment with experiencemaintaininggovernance across multiple partners and deliverables.

• Ability toidentifyintegration opportunities solve non-standard problems and translate strategy into execution plans.

Experience

• Experience in marketing CRM lifecycle marketing retention strategy dealer marketing ora relatedfield.

• Experience working across brand field and dealer-facing organizations.

• Experience managing agencies suppliers vendors or external partners is preferred.

• Experience in automotive retail or dealer-facing environments is preferred.

Education

• Bachelorsdegreerequired.

• Degree in marketing business communications or related field preferred.

Success Profile

The successful candidate will be a strong cross-functional leader who can balance brand stewardship execution discipline and innovation. They will be comfortable leading through influence navigating complex approvals and translating business goals into effective CRP brand execution.

About GM

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