Assistant Manager, Retention Marketing Beyond Yoga

Headquartered in Los Angeles Beyond Yoga is a premium active lifestyle brand female-founded LA born and bred. Founded in 2005 and grounded in the value of body positivity Beyond Yoga creates clothing from luxuriously soft easy to care for fabrics in styles that serve a broad range of workouts and activities. The brand has over 1218 wholesale accounts across U.S. and international markets and continues to strengthen its market presence through an expanding brick-and-mortar footprint nationwide. Its strong fan base is fueled by enthusiasts of its signature Spacedye fabric and lifestyle essentials including outerwear lifestyle pants fleece and beyond. Beyond Yoga seeks to inspire growth in mind body and in connection with community.

In September 2021 we joined Levi Strauss & Co. one of the worlds largest brand-name apparel companies and a global leader in jeanswear. Beyond Yoga benefits from our relationship with LS&Co.s global capabilities. For more information go to .

The Retention Marketing Assistant Manager will evolve Beyond Yogas RCS/SMS marketing program. You will support broader retention and lifecycle marketing plans across email mobile loyalty and customer journey programs.

Reporting to the Director Retention Marketing you will manage the execution optimization and performance of the RCS/SMS program. You are a data-driven marketer who can identify growth opportunities develop testing strategies and translate insights into actions that improve customer engagement retention and revenue. You are someone who can use data to identify opportunities to improve campaign performance customer experience and long-term retention.

RCS/SMS Channel Ownership & Lifecycle Marketing

• Oversee the daily management and growth of Beyond Yogas RCS/SMS program including channel strategy campaign planning execution testing optimization and performance.
• Build QA schedule and deploy SMS campaigns and automated lifecycle journeys in Klaviyo ensuring accurate execution and understanding of priorities.
• Improve subscriber growth through acquisition plans including website forms pop-ups preference centers lead capture experiences and promotional campaigns.
• Manage the RCS/SMS calendar and partner with merchandising ecommerce and marketing teams to align campaigns with product launches inventory availability promotional events and customer lifecycle moments.
• Develop a testing roadmap across segmentation personalization messaging timing offers and customer journeys using insights to improve engagement retention and revenue.
• Monitor subscriber health deliverability consent compliance and overall program performance identifying opportunities to improve customer experience and channel effectiveness.
• Support email marketing projects including campaign setup QA deployment testing lifecycle journeys and creative reviews.

Analytics & Optimization

• Build recurring SMS reporting and contribute to broader retention reporting across email lifecycle loyalty and mobile programs.
• Analyze campaign audience creative and customer performance to identify applicable insights testing opportunities and channel optimizations.
• Use GA4 Looker Studio Klaviyo Shopify Excel and other reporting tools to evaluate customer behavior and marketing performance.
• Present performance insights to retention merchandising ecommerce creative and leadership teams.
• Use AI and latest technologies to improve reporting workflow efficiency campaign performance and customer insights.

Partnership & Program Development

• Partner with Creative Ecommerce Merchandising Retail Marketing and Customer Experience teams to implement retention marketing projects and support our priorities.
• Develop creative briefs and give feedback on messaging audience strategy customer journeys and campaign goals.
• Review campaign creative and provide recommendations based on our goals customer insights and channel best practices.
• Support geo-targeted retail loyalty community product launch and customer review plans across retention channels.
• Stay current on SMS RCS lifecycle loyalty personalization ecommerce and retention marketing trends bringing forward new ideas tools and opportunities to improve performance.

• Bachelors degree or equivalent relevant work experience.
• 4 years of experience in retention lifecycle CRM email SMS mobile ecommerce marketing or related digital marketing roles.
• Experience building or managing an SMS mobile lifecycle CRM or retention marketing program.
• Experience using Klaviyo or a similar email/SMS marketing platform with interest in latest channels such as RCS.
• Experience with lifecycle marketing retention strategy segmentation personalization automation customer journeys and customer engagement.
• Ability to interpret campaign channel and customer data and turn insights into applicable recommendations.
• Experience with GA4 Looker Studio Klaviyo reporting Shopify analytics Excel or Google Sheets or similar analytics and dashboarding tools.
• Experience building QAing testing deploying analyzing and optimizing email SMS mobile and lifecycle campaigns.
• Prioritize competing needs and recommend solutions with limited daily direction.
• Ability to understand how campaign decisions impact customer experience revenue engagement retention inventory and brand trust.
• Experience collaborating with creative merchandising ecommerce retail customer experience technology vendor and leadership teams.
• Experience managing marketing technology vendors platform partners or third-party tools.
• Experience with Shopify Yotpo Asana Excel or Google Sheets Looker Studio GA4 Klaviyo and other ecommerce marketing platforms.
• Experience using AI tools to improve content development campaign execution workflow automation reporting and performance optimization.

This is a hybrid work schedule based in our Culver City CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note time in office can vary depending on our needs.

The expected starting salary range for this role is $80000 - $116000 per year. We may pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education qualifications performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay incentive plans 401(k) matching paid leave health insurance product discounts and more designed to help you and your family stay healthy meet your financial goals and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.

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