Assistant Manager, OnStar Advertising & Dealer Experience
Job Location:
Warren, OH - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Job Description
Job Summary
The Assistant Manager OnStar Advertising & Dealer Experience will help shape and scale how OnStar shows up across the dealer environment. This role sits at the intersection of brand retail digital and field execution helping bring OnStars value to life across key dealer and customer person will support the development and execution of dealer-facing marketing programs tools and communications that strengthen awareness improve consistency and help dealers better represent the OnStar brand. This role will also manage advertising responsibilities for key OnStar products including OnStar Protect Safety & Security Guardian and the Mobile App ensuring messaging creative development and campaign execution align to brand priorities and business goals. The role requires strong cross-functional leadership strategic thinking and the ability to move fluidly from planning through execution in a fast-paced environment.
Key Responsibilities:
Support the marketing strategy and execution of the OnStar Dealer Excellence program including initiatives that improve dealer visibility engagement and adoption
Help develop dealer-facing marketing materials digital toolkits and point-of-sale resources that align to brand priorities and business goals
Partner with internal stakeholders across Brand Product Marketing Dealer Sales Retail Experience Field CRM Digital Creative and Training to ensure dealer programs are connected clear and actionable
Contribute to the development of dealer marketing standards and touchpoint strategies across digital and in-store environments
Manage the rollout of dealer communications guidance and support materials to enable successful program adoption in the field
Help coordinate content and assets across channels such as Tier 3 websites in-dealer digital networks social toolkits and retail marketing materials
Monitor program execution andidentifyopportunities to simplify processes improve consistency and strengthen the dealer and customer experience
Support measurement reporting and optimization of dealer marketing initiatives including tracking progress against key milestones and performance indicators
Assistin gathering field feedbackidentifyingpain points and translating insights into improved marketing program design and execution
Ensure all deliverables reflect OnStar brand standards legal and compliance requirements and a strong customer-first mindset
Support presentations status updates and recommendation materials for leadership and cross-functional partners
Serve as the marketing face and voice for the OnStar Field team with a consistent presence in monthly OnStar GTM meetings to share toolkits talk tracks and a preview of how OnStar is showing up in dealerships
Partner with agency media creative digital CRM and product marketing teams to ensure advertising for these products is aligned compliant and effectively represented across channels
Manage advertising strategy and execution for OnStar Protect Safety & Security Guardian and the Mobile App including cross-functional coordination of messaging creative campaign planning and performance optimization
Partner with agency media creative digital CRM and product marketing teams to ensure advertising for these products is aligned compliant and effectively represented across channels
Required Qualifications:
Bachelors degree required
5 years of experience in marketing brand strategy retail marketing dealer marketing or related functions
Experience managing cross-functional projects from strategy through execution
Strong written and verbal communication skills with the ability to tailor messaging for different audiences
Experience developing marketing materials toolkits or go-to-market support resources
Strong organizational skills and attention to detail
Ability to manage multiple priorities and move work forward in a complex matrixed organization
Comfort working with both strategic planning and day-to-day execution
Proficiencyin PowerPoint and Excel with the ability to build clear polished materials for leadership and partner teams
Preferred Qualifications:
Automotive subscription technology or dealer-network experience
Experience supporting field or retail-facing programs
Familiarity with digital marketing channels website content CRM social and point-of-sale environments
Experience working with agency partners creative teams or production workflows
Ability to interpret performance data and translate insights into actionable recommendations
Experience in a brand environment where consistency compliance and customer experience are all critical
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