Assistant Director, Athletic Communications Strategy

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Job Description Summary

Works with internal and external constituents to heighten Wake Forest Universitys visibility and brand awareness with an emphasis on select teams within the athletic department along with additional responsibilities as assigned. Public and media liaison for those select programs. Develops content for and is responsible for working hand in hand with all departments and sport programs support staff on social content strategy and overall planning. Serves as the primary media lead for Wake Forest baseball and secondary contact for football managing strategic publicity media relations and advanced analytics promotion. Additionally this role oversees game-day press operations statistical reporting and team travel to elevate the national profile of Demon Deacon athletics.

Specific sport assignments will be determined based off skillset prior experience and recommendation from the hiring committee.


This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

Job Description

Essential Functions:

• Works with internal and external constituents to develop long-term planning and major PR initiatives for assigned Wake Forest football (secondary) and baseball (primary) and ensures that the overall strategic PR program and accompanying messaging are fully integrated with all athletic department initiatives and activities.
• Assists with management of external media opportunities for football and baseball including press conferences midweek media availability and offseason coverage opportunities.
• Manages social media accounts (Twitter/X Instagram and Facebook) for Wake Forest football and baseball.
• Helps withfootball production calls withtelevisionoutlets and announcers prior to games including being a liaisonfor the offensive and defensive coordinators.
• Works with the Baseball analyticsstaff on coverage promotion and executionof their advanced analytics for both internal and external promotion.
• Works closely with all departments to explore implement and integrate emerging technologies and ideas on social media.
• Works closely with all internal departments (i.e. Communications Marketing Video Ticketing Boosters Operations) and team support staff to develop and execute internal and external fan messages for assigned programs.
• Manages and executes the day-to-day and game press operations for assigned sports. Oversee recruitment and management of game administration personnel.
• Public and media liaison for the head coach student-athletes and assistant coaches of assigned sport.
  • Promotes student-athletes to local and hometown media to further positive publicity opportunities.
  • Advises student-athletes and coaches in dealing with media representatives.
  • Maintains statistics for the assigned sports ensuring proper distribution of statistics to the media.
  • Collects opponent statistical information to assist coaches scouting efforts.
• Travels with sports teams as assigned to handle all media requests and assist in all social content coverage.
  • Provides media and opponents Athletic Communications Sports Information Directors with statistics and other pertinent information.
  • Reports results and event information back to local media.
• Coordinates all publicity (press releases game notes programs statistics and records) for assigned sports. Includes writing feature stories for & WFU publications.
• Responsible for the production of sport-specific media guide & record books.
  • Additional research projects for football mens basketball etc. will be required.
  • Maintains files of news clippings and photos pertaining to various sports events and projects relating to the intercollegiate athletics program. Fulfills background and historical requests concerning former student-athletes.
• Assists the Associate Athletic Director Communications Strategy and the Assistant Athletic Director Communications & Content on other sports as needed.
• Serves as part of the official statistics crew for a number of sports. Includes the setup of the computer statistics program and monitors throughout the press row.
• Works within the budgetary guidelines set up by the Communications office.
• Assists the Directors of Athletic Communications with supervision of student assistants staff and postgraduate intern staff.
• Works a variety of athletic events held on campus including ACC and NCAA championship events as required.
• Maintains a working knowledge of NCAA and ACC rules and regulations and is in compliance with these rules in the course of his or her daily work routine.

Required Education Knowledge Skills Abilities:

• Bachelors degree with at least 3 years of directly related experience or an equivalent combination of education and experience.
• Medium work: exerting up to 50 pounds of force occasionally. Limited amount of lifting (boxes monitors etc.) and assembling required. Full range of physical activities. Close visual acuity. Subject to inside and outside environmental conditions.
• Good working knowledge of the Athletic Communications/sports information profession.
• Knowledge of ACC and NCAA rules as they pertain to Athletic Communications/sports information.
• Strong interpersonal skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Must be proficient in social media platforms promoting the athletic department and its individual sports programs.
• Excellent communication skills both verbal and written including experience working with members of the media.
• Experience working with computer statistics software such as Stat Crew and Automated Scorebook. Writing editing and proofreading skills with experience in preparing press releases.
• Proficiency in computer skills including desktop publishing experience using Adobe Creative Suite or other relevant software packages; and Adobe Premiere Pro.
• Ability to work evenings and weekends.
• Ability to travel as required.
• Valid driver license with good driving record; must be insurable.

Accountabilities:

Responsible for own work

Additional Job Description

Time Type Requirement

Full time

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race color religion national origin sex age sexual orientation gender identity and expression genetic information disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process please contact or .