ASO Marketing Coordinator

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for an ASO Coordinator to support mobile marketing operations through meticulous organization cross-functional coordination and performance optimization. Key responsibilities include managing A/B testing processes and documentation maintaining a strategic content calendar and coordinating app store submissions (Apple & Google) in alignment with ASO best practices. The position requires tracking invoices and budget allocations setting seasonal checkpoints for stakeholders and staying current with mobile industry trends. Success in this role depends on strong organizational and communication skills familiarity with project management tools and a collaborative mindset to enhance team performance through shared learnings and process improvements.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

In this role the candidate will manage a variety of administrative tasks and programs critical to mobile marketing operations. They will coordinate A/B testing initiatives and optimize content based on App Store Optimization best practices. Daily responsibilities include managing project timelines and deliverables maintaining accurate documentation and tracking invoices and budgets. They will collaborate closely with cross-functional teams such as product creative analytics and finance to align on goals and ensure smooth execution. Additionally theyll contribute to ongoing projects involving content calendar planning and campaign performance analysis while staying current with mobile marketing trends and industry standards.

THE STATS
What were looking for in our next teammate

• Minimum of 0 to 2 years of experience in mobile marketing operations project coordination or related field
  Experience supporting and analyzing A/B testing methodologies and tools (e.g. Apple App Store Connect Google Play Store Console)
  Familiarity with App Store Optimization (ASO) best practices and app store submission processes
  Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
  Proficiency with project management tools such as Jira Asana or similar platforms
  Basic financial acumen including experience with invoice tracking and budget management
  Excellent verbal and written communication skills for effective cross-functional collaboration
  Ability to plan and maintain content calendars in alignment with marketing and business goals
  Self-starter who stays informed on mobile industry trends news and performance best practices
  Strong attention to detail and commitment to maintaining accurate documentation and process tracking
  Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution

Preferred Qualifications:
Experience working in a fast-paced cross-functional team environment
Familiarity with mobile app performance metrics and analytics tools (E.g. Sensor Tower )

Nice to Haves:
Prior experience in a mobile-first or digital product environment
Exposure to marketing or growth roles within tech or app-based companies

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable hourly range for this position is $29.33 - $36.54 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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