Art Director, Viral Marketing

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson popularly known as MrBeast the most watched person in the world. Renowned for revolutionizing digital content creation Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain inspire and create significant social impact Beast Industries operates across various domains including digital media philanthropy consumer products and innovative business initiatives. At Beast Industries we believe in the transformative power of digital media and its potential to entertain educate and effect positive change. Our commitment to innovation creativity and philanthropy drives us to explore new frontiers create unforgettable experiences and build a legacy that inspires future generations.

The Art Director is a conceptual and visual leader within Viral Marketing. You will work in tandem with a Copywriter partner as a core creative team to bring visual concepts to life across our content ecosystem. Reporting to a Creative Director you will develop concepts for various art verticals and ensure our visual language remains exceptionally strong. Your work will span across owned properties merchandise platforms short-form content and large scale campaigns.

*** ON-SITE in Greenville NC is PREFERRED but will consider remote/hybrid applicants ***

You will be responsible for the overarching visual standard of our viral marketing campaigns. You will champion high standards of art direction working closely across key creative elements such as lighting casting wardrobe and set design. You will make sure all visuals adhere to our high quality standards across editing sound design and overall production. Success means pitching strong concepts thoughtfully managing production details and protecting the visual integrity of the brand.

• Partner directly with a Copywriter to develop and pitch concepts for various viral marketing verticals.
• Translate creative concepts into compelling visual identities design systems and executions.
• Oversee and maintain high standards across production elements including lighting casting wardrobe and sets.
• Pitch ideas and present visual concepts clearly and persuasively to Creative Directors and senior leadership.
• Create visual explorations that help teams understand evaluate and communicate creative ideas before production.
• Ensure all visual outputs meet the strict production and editing standards of the brand.
• Partner with Production and Post Production teams to translate design systems effectively into finished executions.
• Work with external designers illustrators animators agencies and vendors when specialized creative capabilities are needed.
• Direct the use of emerging creative technologies including generative AI tools to create rapid comps establish visual direction and streamline workflows.

• Professional experience as an Art Director within entertainment digital media advertising or fast moving creative environments.
• A portfolio demonstrating strong conceptual thinking visual judgment and art direction across various mediums.
• Expert level proficiency in Adobe Creative Suite including Photoshop Illustrator and Premiere.
• Strong proficiency in generative AI tools (such as Gemini and Midjourney) with advanced prompt engineering skills to effectively direct and refine visual outputs.
• Strong attention to detail balancing speed with high quality and craftsmanship across production elements like set design lighting and casting.
• A deep understanding of the visual language and hierarchy of social media and YouTube.
• Experience collaborating closely with writers Creative Directors producers and multidisciplinary teams.
• Strong presentation and pitching skills with the ability to explain the reasoning behind creative decisions.

The base salary for this role ranges from $118000 $148000 plus an annual target bonus and eligibility for our employee equity plan plus comprehensive benefits.

We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield) Dental Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable including travel and company-provided housing for the first 90 days