Art Director GenAI Content

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement diversity and entertainment Are you enthusiastic about being a team player in one of the most fascinating industries in the world At MGM Resorts we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Art Director Creative Technology (GenAI) is a hybrid individual contributor role responsible for creating generative AI-based content across the wide spectrum of MGM resort and product offerings including imagery for lifestyle architecture F&B entertainment retail and more as well as audio and innovation-leaning formats. This work will feature all marketing applications including original campaigns and full-funnel advertising across print digital and social. The role combines traditional Art Director craft on photo and video shoots (styling set design wardrobe styling casting and photo/video fundamentals) with deep AI and GenAI content engineering capability to produce premium on-brand content.

THE DAY-TO-DAY:

• GenAI Content Creation Across MGM Offerings: Create generative AI-based content across the wide spectrum of MGM resort and product offeringsincluding imagery for lifestyle architecture food and beverage entertainment retail and gamingfor use in original campaigns and full-funnel advertising across print digital social and audio channel
• Photo & Video Shoot Art Direction: Provide hands-on art direction across photo and video shoots including pre-production planning on-set art direction set design wardrobe styling prop and dressing decisions casting and talent direction and the photographic and cinematic fundamentals (lighting composition lens color motion) required to capture premium consumer content
• Advanced Technical Execution & Content Engineering: Apply deep understanding of AI and GenAI fundamentals to bring output to production quality managing model selection prompt engineering and control techniques such as image/video conditioning references masks LoRAs fine-tunes and iterative post-processing
• Brand Strategy Translation to AI Content: Translate brand strategy and creative briefs into AI-generated content concepts that perform across audience segments marketing funnels and channels balancing the speed and scale advantages of GenAI with the craft fundamentals that distinguish premium consumer brand work
• Prompt Library & Asset Template Management: Build and maintain prompt libraries asset templates model references and reusable content components that improve consistency efficiency and quality of GenAI content production across MGM
• Format-Agnostic Campaign Concepting Support: Assist with custom concepting work relating to format-agnostic campaigns and new content platforms supporting the broader Creative Strategy teams exploration of creative ideas that span design content experiential and integrated channels
• Emerging GenAI Tool Evaluation: Maintain ongoing awareness of emerging GenAI tools models formats and best practices evaluating new platforms and integrating capabilities into MGMs content workflow with appropriate brand quality and rights controls

THE IDEAL CANDIDATE:

• Has a bachelors degree in graphic design Photography Film Fine Arts Visual Communications or a related field or equivalent experience.
• Has 5 years of art direction experience in photo and video production for consumer brands.

THE PERKS & BENEFITS:

• Comprehensive wellness programs designed to support employees physical mental and emotional well-being.
• Exclusive access to company-sponsored discounts across hospitality dining retail entertainment travel technology and a wide range of partner offerings.
• Complimentary parking both during and outside of scheduled work hours.
• Competitive health wellness and income protection benefits for eligible employees.
• Ongoing professional growth and career development through leadership programs learning opportunities strategic networking and community engagement initiatives.

VIEW JOB DESCRIPTION:

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