Apple TV Social Lead, Titles

As a part of the broader Apple TV Marketing Organization our teams purpose is to build big word of mouth conversation fandoms and love for our brand titles sports and talent. nnThis role owns social strategy and social creative development for Apple TV original programming titles across series and films. You are embedded in cross-functional title teams as the social authority responsible for developing and driving campaigns that build deep fandoms earn cultural conversation and deliver real business impact.

You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across entertainment pop culture and brands. You know what it means to listen participate and spark thoughtful discussions with fans. You are a storyteller and creative with a cutting edge understanding of internet culture memes and zeitgeist content who can also demonstrate real ROI. nnYou are a driven proactive self-starter who executes and elevates work. This role builds upon briefs evolves ideas and takes full strategic and creative ownership of campaigns from concept through completion. You balance conviction with humility arent afraid to lead or follow and bring a team-first mindset to everything you do.

Own social strategy and creative for drama and world-building series campaigns developing audience-first frameworks inclusive of target audience definition social creative direction and owned earned and paid distribution opportunitiesnIndependently own and lead campaigns through all phases from brief through execution bringing strategic and creative ownership at every stagenTake smart risks and own the hard calls needed to push high-impact work forwardnDrive the launch of key marketing assets across social ensuring every moment lands with intention and creative excellencenDevelop concept adapt and lead content capture to drive word of mouth and deepen fan connection to Apple TV programmingnResponsible for the full suite of content supporting each title across the totality of the planned social ecosystem for the full duration of each campaignnInnovate down to the details: finding novel inventive and thoughtful approaches at every level of execution from platform strategy to individual assetnImplement complex highly creative social initiatives that require comprehensive analysis and a clear recommendation on the best course of actionnUse internal and external social analytics to continuously inform strategy and iterate on creativity and innovationnDevelop and report against clear KPIs and success metrics that connect social activity to business goalsnMonitor platform evolution competitor activity and cultural conversation proactively presenting a point of view on optimization and opportunities before being askednSee around corners: anticipating issues and bringing solutions proactively without being askednServe as the social authority within cross-functional title teams bringing a sharp informed social perspective to planning and creative decisionsnManage social campaign and creative strategy across internal and external creative partners and agencies guiding evaluating and redirecting work with claritynWork with marketing teams across the business to educate integrate and embed social thinking across all marketing effortsnExpert communication skills pitching and building work with conviction and confidence and humility through cross-functional alignmentnPartner with central Apple teams to ensure alignment with company-wide best practices and policiesnNetwork with senior internal and external peers across Apple talent EPs and filmmakers bringing people together and building relationships that fuel better worknEmbody and reinforce Apples values and a yes and... collaborative mindset in all work and interactionsnFoster strong productive peer relationships and actively contribute to a positive ambitious team culturenContribute to a culture of feedback seeking input on your own performance and proactively sharing feedback with others with positive intentnDemonstrate a team-first mindset prioritizing business goals and collective success over personal recognitionnEnsure brand consistency in marketing messaging and creative across all internal and external partners

7 years of experience in social media entertainment or big consumer brand marketing with a strong track record of developing and driving world-class campaigns with big impact across reach engagement and cultural conversationnFluent in social media best practices. You know what content creative and formats work across platforms have experience in multi-channel distribution and proactively develop a point of view on platform evolution and optimizationnStrong command of social analytics and publishing tools. You use data and intuition together to make smart content decisions and iterate toward creative and strategic excellence

A storyteller and creative with a cutting edge understanding of internet culture meme ecosystems and zeitgeist content and the ability to connect that instinct to real ROInClear effective communicator and strong creative collaborator. You pitch with conviction and clarity read the room balance confidence with humility and bring peers and stakeholders along on the journeynHighly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced fluid environmentnExperience working directly with talent creators EPs and filmmakers. You bring the right creative energy and the right level of professionalism and discretion to those relationshipsnAdept at taking accountability without having direct control and using influence without authoritynCross-functionally excellent. You build strong trusted relationships and work effectively across a highly matrixed marketing organizationnDemonstrates learning agility and embraces change evolving alongside the organization and the platformsnThrives in ambiguity with competing demands and high-stakes deadlines always with an obsessive focus on the audience experience