Analyst, Search Marketing

Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.

As a Search Marketing Analyst youll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns more commonly known as Paid Search or Pay-per-Click (PPC). Working with Google Microsoft and Yahoo (among others) youll assist with the strategy planning and reporting for our clients.

• Holistic SEM program management including keywords development ad creative and strategy trafficking recommendations optimizing program towards key business goals and reporting
• Actively participating in meetings and proactively documenting takeaways and next steps
• Assimilating data from multiple sources compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the clients strategy
• Implementing Paid Search best practices providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Help develop performance forecasts budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Fostering relationship with internal teams (SEM S&A and other capabilities) external partners and clients.

• A four-year degree preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus
• Strong ability to work closely with your team to problem solve prioritize tasks and manage time effectively
• A detail-oriented approach and a desire to achieve objectives accurately
• Solid quantitative and research skills and proven data interpretation capability
• Familiarity with the digital advertising space and a passion for growing that interest into a career
• Strong communication skills youre clear and thorough yet concise
• A passion for building relationships and a desire to contribute to team building and event planning
• Exudes confidence and wont hesitate to connect with folks throughout the organization to get the job done right
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.

Got the sparkle Apply if you believe your unique skills are a fit. Wed love to hear from you.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

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All your information will be kept confidential according to EEO guidelines.