Analyst, Consumer Insights

Required Skills:

JOB SUMMARY: The Analyst Consumer Insights delivers the quantitative and technical backbone of our clients evolving insights function. This role designs surveys develops sampling plans performs advanced analysis and supports automation and dashboarding to ensure insights are statistically sound scalable and accessible across the organization. The Analyst collaborates with Program Managers the Associate Analyst and external research partners to execute research that drives business decisions across marketing product service and new business development. JOB RESPONSIBILITIES: Design surveys and sampling plans that ensure methodological rigor and decision-quality insights for quantitative and qualitative studies Perform advanced statistical analysis and modeling to identify patterns validate findings segment audiences and quantify opportunities Partner with IT to maintain dashboards and reporting tools ensuring insights are accessible and updated Ensure strong data governance and quality assurance across all datasets outputs repositories and survey programs Collaborate with Program Managers and agency partners to support study design questionnaire development sampling and execution Synthesize quantitative insights into clear compelling summaries that help drive strategic decisions across business units ADDITIONAL RESPONSIBILITIES: Support qualitative feedback loops (participant flows terminations closed lost reacquisition) through data integration and analysis Maintain and enhance the central insights repository ensuring data integrity and consistent taxonomy across programs Identify opportunities for automation efficiencies and scalable processes across research operations Support concept testing segmentation brand tracking advisory board insights and new business line evaluation Collaborate cross-functionally to ensure insights influence marketing content demand generation product and business line development and client experience improvements QUALIFICATIONS: Required: Bachelors degree in Statistics Business Market Research Data Science Psychology or related field 24 years of experience in quantitative research analytics data science or insights Strong proficiency with Excel and statistical tools (e.g. SPSS R Python Qualtrics analytics) Experience designing surveys and analyzing quantitative datasets Ability to translate complex data into clear actionable insights for non-technical audiences Strong attention to detail quality control and data integrity Preferred: Proficiency with Qualtrics for survey programming logic design and analytics Experience working with research vendors or agencies Familiarity with qualitative research methods and integration of qualitative quantitative insights Certification in in-depth interview (IDI) moderation or equivalent qualitative research moderation training