AI Search Optimization Specialist

Moss Bros. Auto Group is seeking an AI Search Optimization Specialist to improve how our dealerships service departments inventory and brand appear across AI-driven search platforms answer engines online communities and local search results.

This role focuses on how customers now research businesses through ChatGPT Google AI Overviews Gemini Perplexity Bing Copilot Reddit Quora review sites directories and local forums. The goal is to make sure Moss Bros. is accurately represented easy to discover and positioned as a trusted automotive authority in the Inland Empire.

Traditional SEO knowledge is helpful but this is not a conventional SEO-only role.

Monitor how Moss Bros. and its competitors appear in AI-driven search platforms including ChatGPT Google AI Overviews Gemini Perplexity and Bing Copilot.

Identify inaccurate outdated or missing information across AI-generated answers directories review sites maps dealership websites and third-party platforms.

Improve the consistency and quality of Moss Bros. business information across Google Business Profiles Bing Apple Maps Yelp DealerRater OEM profiles social platforms and local directories.

Support content updates for dealership descriptions About Us pages FAQs service pages model content review responses and local-market content.

Monitor and engage with relevant platforms such as Reddit Quora automotive forums local online communities and industry discussions to identify customer questions search trends content opportunities and brand authority signals.

Recommend authentic non-promotional ways for Moss Bros. to participate in online conversations and provide helpful information.

Use insights from AI search Reddit forums reviews and customer questions to develop content recommendations and visibility improvements.

Support Google Business Profile optimization for dealership service and parts visibility.

Coordinate with marketing leadership website vendors content partners reputation vendors and dealership teams to improve digital accuracy and discoverability.

Track and report on AI-search visibility brand representation local visibility customer question trends review themes community insights and content opportunities.

2 years of experience in digital marketing content strategy local search reputation management community management SEO or a related field.

Strong understanding of how consumers use AI tools search engines review platforms online communities and social platforms to research local businesses.

Experience using AI tools such as ChatGPT Gemini Perplexity Claude or Bing Copilot for research visibility testing and content analysis.

Strong writing editing research and analytical skills.

Familiarity with Google Business Profiles Google Maps review platforms local directories social platforms and third-party business listings.

Experience monitoring or participating in platforms such as Reddit Quora automotive forums or local community groups in a brand-safe transparent and non-spammy manner.

Ability to identify content gaps reputation themes customer questions and online visibility opportunities.

Basic understanding of SEO local search structured data/schema and content quality preferred.

Automotive multi-location franchise retail or lead-generation experience is a plus.

Improved accuracy and consistency of Moss Bros. information across AI platforms directories maps review sites and dealership websites.

Stronger visibility and more favorable representation in AI-generated search results and answer engines.

Improved Google Business Profile completeness accuracy and engagement.

More useful dealership service FAQ About Us and local-market content.

Clear reporting that connects AI-search visibility customer questions review themes and community insights to business opportunities.

Moss Bros. Auto Group has served Southern California drivers for generations with dealerships throughout the Inland Empire. We represent leading automotive brands and support customers through vehicle sales financing service parts and long-term ownership.

At Moss youre the boss.