AEO Practice Lead Incubation

Youd be joining a leading agency as a consultant embedded on a new engagement with a well-known enterprise brand thats building an Answer Engine Optimization capability from the ground up. Standing this up has been identified as a strategic priority for their business so this isnt a short strategy engagement that ends with a recommendation deck. The agencys role is to build the capability run it and eventually hand it to the clients own team. Some of the people who build it are expected to go with it.

As Practice Lead youll sit inside the agencys incubation team and own day-to-day delivery for the client while building the operating model methodology and team structure the practice will run on long after incubation ends. This is a hands-on builder role: part practitioner part program architect.

Youve led an AEO or GEO program before and youve learned from it. Youre comfortable defining process where none exists and you can hold both the client relationship and the internal team accountable to quality and timelines at the same time. Youll partner closely with your client-side counterparts to build trust and a working rhythm and coordinate across the agencys contributors and senior leadership to keep priorities aligned as the practice takes shape.

The category is young so some of this youll figure out as you go. Thats expected.

Responsibilities

• Own daily delivery leadership for the clients AEO program setting priorities unblocking the team and making sure work ships on time and to standard.
• Stay hands-on in the work itself not just above it. Youll be in the tools alongside the team.
• Serve as the primary day-to-day point of contact with client-side counterparts building trust and a reliable operating cadence.
• Define and document the practices methodology frameworks and playbooks so the capability can scale beyond incubation and transfer cleanly to the client.
• Establish prioritization and intake processes that balance real-time client requests against longer-term practice-building work.
• Coordinate across agency partners (strategy content SEO analytics and leadership) to keep the work aligned with the clients broader marketing and business goals.
• Identify gaps in current tooling reporting and measurement for AEO performance and recommend or build solutions.
• Turn early learnings into repeatable processes training materials and staffing recommendations for scaling the team.
• Communicate progress risks and recommendations to agency leadership and client stakeholders.

Qualifications :

• Direct experience leading an AEO or GEO program start to finish. This is the non-negotiable one.
• Hands-on practitioner knowledge of how AI answer engines source and surface content: structured data schema markup content structuring for LLM retrieval citation tracking and measurement.
• Solid SEO fundamentals underneath it.
• Delivery and program leadership experience in a fast-moving marketing agency or consulting environment.
• Strong client-facing communication and relationship management.
• Comfort with ambiguity and building process from scratch.

Background wed expect

Most people who fit this have come from an agency or platform delivering AEO or GEO as a service. Think Scrunch Bluefish Athena or similar. Were also open to people whove built this capability inside a smaller business or for themselves. What matters is that youve actually done the work not the size of the logo you did it for.

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract