Advertising Specialist

Location: Framingham MA

Onsite Flexibility: Hybrid

• Position Type: Contract
• Contract Duration: 4 months
• Pay Rate: $40.00$45.00 / Hour (USD)
• Hours per Week: 40 hours a week
• Schedule: Onsite Tuesdays and typically Wednesdays; however that second day is flexible
• Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The Digital Marketing Supervisor supports the Digital Marketing Manager on the strategy execution optimization and analysis of paid social campaigns on the In-House media buying team.

Build Digital Marketing Expertise

• Demonstrate Paid Social subject matter expertise communicate clearly with stakeholders proactively solve problems take ownership of campaign execution reporting and continuously seek opportunities to improve results.
• Stay current on Paid Social platform capabilities industry trends and emerging opportunities bringing recommendations and new ideas to the team.
• Identify opportunities and share insights best practices and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.

Drive Results (Plan Execute Measure)

• Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting serving as primary point-of-contact with planning / brand teams.
• Lead reporting monitor campaign performance and provide actionable insights to ensure performance goals are met.
• Support Paid Social Manager with media planning and strategy.
• Lead and oversee campaign processes documentation and partner communications on trafficking campaign management reporting and optimizations.
• Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.

Cross-Functional Collaboration

• Collaborate effectively across Planning Measurement Creative Brand Marketing agency and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
• Partner with creative teams on best practices briefs and feedback to ideate content to drive results.
• Work closely with and train Digital Marketing Specialist on campaign execution and platform management.
• Collaborate with In-House buying team (paid search affiliate online video) on cross-channel strategy and execution.
• Cultivate and strengthen strategic partnerships with platform partners and external vendors.

• Expert knowledge of Meta Ads Manager required
• Experience with Microsoft Office suite is required particularly Excel
• Related experience with a media agency vendor or client-side media/marketing
• Team player who is collaborative while being an effective communicator
• Ability to interpret and analyze data and present it to a variety of stakeholders
• Results driven detail-oriented and self-motivated
• Excellent project management skills
• Agile worker in fast-paced environment
• General understanding of digital analytics platforms (e.g. Adobe Analytics)

• Experience with Pinterest and TikTok a plus
• Retail and/or performance marketing experience is a plus
• Additional experience with executing and measuring various forms of digital media is a plus

• 34 years of hands-on paid social media planning and buying experience

• Bachelors Degree in Marketing Advertising Communications or related field

• Medical Vision and Dental Insurance Plans
• 401k Retirement Fund

This Fortune 100 global retail company is the worlds leading off-price apparel and home fashions organization operating more than 5200 stores across ten countries under iconic retail brands. With a business model built on delivering quality brand-name and designer merchandise at prices typically 20 to 60 percent below full-price retail this organization has created one of the most distinctive and enduring value propositions in global retail serving customers across the United States Canada Europe and Australia. The companys scale and global footprint create meaningful career pathways for motivated individuals employing buyers merchants marketers technology professionals and retail specialists across merchandising operations supply chain corporate finance and digital marketing functions.

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking financial services technology life sciences biotech utilities and retail sectors throughout the U.S. and Canada.

Job Number: 26-14340 Industry: Sales & Marketing

#LI-Hybrid #gttic